Amazon by Berg, Natalie -- Read -- Imperial Library of Trantor

Index

Cover Title Page Copyright Contents List of figures List of tables 01 It’s an Amazon world

Notes

02 Why Amazon is not your average retailer: introduction to retail strategy

Losing money to make money Amazon’s core principles Uneven playing field: tax Three pillars: Marketplace, Prime, AWS Tech company first, retailer second Notes

03 The Prime ecosystem: redefining loyalty for today’s modern shopper

Shipping, shopping, streaming and more But is Prime actually a loyalty programme? What does Amazon get out of Prime? Going global But can Prime work in a physical setting? Prime 2.0 Notes

04 Retail apocalypse: reality or myth?

The on-my-terms shopper is born Amazon Effect: killing the category killer Overspaced, with questionable relevance Millennials, minimalism and mindful spending Notes

05 End of pure-play e-commerce: Amazon’s transition to bricks and mortar retailing

Next-generation retail: the quest for omnichannel Key drivers of convergence of physical and digital retail Clicks chasing bricks – the end of online shopping Amazon makes it move Notes

06 Amazon’s grocery ambitions: create a platform to sell you everything else

US online grocery 2.0? Food: the final frontier and importance of frequency Amazon’s food fight: life before Whole Foods Market Notes

07 Whole Foods Market: a brave new era

Applying its thirst for invention to the supermarket sector Why Whole Foods Market? The wake-up call Goodbye Whole Foods, Hello Prime Fresh? Notes

08 A private label juggernaut: here comes the squeeze

The post-great recession mindset Amazon’s private label ambitions Notes

09 Technology and frictionless retail

Customer obsession One click to no click Notes

10 AI and voice: the new retail frontier

The value of recommendation Supply chain complexity The untapped potential of voice Notes

11 Store of the future: how digital automation will enrich the customer experience

Research online, buy offline Location as a proxy for relevance The store as a showroom The digital customer experience Notes

12 Store of the future: shifting from transactional to experiential

From shop to lifestyle centre: ensuring brand values align A place to eat A place to work A place to play A place to discover, a place to learn A place to borrow In summary Notes

13 Retail fulfilment: winning the customer over the final mile

The promise to deliver Developing the last mile Building out the last mile Notes

14 The last-mile infrastructure

Last-mile labour Growing IT infrastructure Real estate demand Amazon as a carrier Fulfilment by Amazon Race for the last mile Remote innovation Notes

15 Conclusion: peak Amazon?

Notes

Index Backcover