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Index
Cover
Title Page
Copyright Notice
Dedication
Foreword by Don Peppers and Martha Rogers, Ph.D.
Introduction
One. Co-Create In: Introspection Leads to Right Action
Two. Co-Create Together: Adaptive Innovation
Three. Co-Create Forward: Strategic Relationships
Four. Co-Create Through: The Stages of the Customer Experience Journey
Five. Co-Create Ahead: Leading through Provocation
Six. Co-Create Upward: The Spiral of Growth
Seven. Co-Create Away: Creating Exceptional Experiences and Organizations
Eight. The Co-Create Canvas
Afterword
Notes
Notes: Introduction
Notes 1
Notes 2
Notes 3
Notes 4
Notes 5
Notes 6
Notes 7
Notes 8
Index
Praise for Co-Create
About the Author
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Contents
Copyright
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