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Cover
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Part 1 Marketing-Automation
What Marketing Automation Is, And Isn’t
Marketing Automation Tools
Using Marketing Automation
Resources Marketing Automation
Part 2 Native Advertising
The Top 3 Strategies
The Quick Start Method
Content Advertising
Content Discovery Networks
Proven Strategies
Resources Native Advertising
Part 3 Creating Killer Content
What Is Quality Content?
Easy Ways to Write Content
Other Forms of Media
Outsourcing Content
Resources Killer Content
Part 4 Split Testing
Why Use Split Testing?
Types of Things to Split Test
Multivariate Testing
Split Testing Best Practices
Manual vs. Automated Testing
Real World Examples
Resources Split Testing
Part 5 Push Notifications
What Are Push Notifications?
Why Use Push Notifications?
Writing Push Notification Copy
Push Notification Providers
Resources Push Notifications
Part 6 Master SEO Keywords
Keyword Use Has Changed
Keywords in 2017 And Beyond
Keyword Types
Keyword Tools Compared
Resources SEO Keywords
Part 7 Using Legal Awesome Images for Marketing
Legal Issues
Types of Images
Getting Deals On Photos
Free Stock Photos
Paid Stock Photos
Other Photos
Resources Legal Images
Part 8 Snapchat 101 for Marketing
What Is Snapchat?
Getting Started with Snapchat
Snapchat Marketing Plan
Sending Content
Part 8 Pinterest Marketing
What Is Pinterest?
Getting Started on Pinterest
Your First Boards
Adding Pins
Optimizing Pins
Gaining Followers
Power User Tips
Resources Pinterest Marketing
Imprint
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