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Index
Cover
Title Page
Dedication
Contents
Preface
Chapter I
A Century of Preparation
The North Carolina Legacy
The Naismith Legacy
The Legacy of the Harlem Rens and “Dr. J”
Chapter II
The Globalization of Michael Jordan
Enter the Transnational Corporation
Enter the Swoosh
Enter the Communication Satellite
Chapter III
Bittersweet Championships
Selling a Championship
“Basketball Is My Escape … Everything Else Is So Complicated”
Chapter IV
New Frontiers—and Inner Cities
Perils of Globalization
Gambling—and the Media
Wrapping Himself in the Flag: The 1992 Olympics
“There’s No Telling What Can Happen to the Business If China Truly Catches On”
“The Higher the Satellite, the Lower the Culture?”
Chapter V
A Faustian Bargain
Tragedy
Baseball Interlude
The Return
Chapter VI
“The Greatest Endorser of the Twentieth Century” or “An Insidious Form of Imperialism”?
Expanding the Empire
The Swooshifying of the World
Capital versus Culture: Implications and Conclusions
Acknowledgments
Notes
Selected Bibliography
Index
Also by Walter Lafeber
Copyright
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