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Index
Title Page
Copyright
Contents
Fearless Marketing Philosophy
Stop marketing
The biggest secret
Fearless Marketing in a nutshell
Your next client
3 Sacred Assumptions
3 Rules of Sharing
Love more than you fear
Show your face
Bearer of medicine
Selling reframe
Give them a transformation
Marketing is social change
What to give away
What the game is really about
Everyone is your ally
People have money
Loving your business on purpose
Loving them on purpose
Remember you’re loved
Everyone pays you
Just one person
Marketing is a party
There are no haters
The new social media thoughts
How to get them to engage
You are a helper
Don’t perform “expert”
How to show up sustainably
Think highly of coaching
Stay in the miracle
Beyond solution-peddling
Your obligation
You don’t need a program
If I were starting over
Calling people out
Courage and Purpose
Decades to come
You make it good
Self-belief not necessary
Glad to see you
I believe in you
Don’t show up for today
Compare and despair
No one like you
Self-coaching in moments of vulnerability
Take the focus off of you
Have your own back
No such thing as behind
Kind thoughts
Decide to believe in your goodness
You are a reminder of what’s possible
Enough
Safe to trust
The truth of who you are
The safest thing
How to make progress when you feel like garbage
Taxes you pay
Create an evidence file
You don’t need to be perfect
On your way
Let them see you imperfect
What you know is valuable
Getting it wrong is requisite
So much closer than you think
Your People
Money thought
People like your face
Stop explaining yourself
1.5 million English speakers
Speak to those already sold on you
What some will judge you for
Decide that they get you and love you
Ignore the “yeah, but” people
How to treat your community
How to run a great Facebook group (or any group)
Best practices for running online groups
Entitled
Making Offers
Why you should make an offer
Why they don’t want your free thing
How to make offers that aren't awkward
The function of an offer
Write better invites to consults
Don’t outsource affirmation
Say it again
Don’t break up with them now
Calls to action
How to make offers unapologetically
It can’t wait
Go do the thing
Thoughts about unsubscribes
Whom you’re marketing for
A lot of people ready to buy
Offer as an act of altruism
Angel of possibility
There’s one person
Of course it should include an offer
The point isn’t to get clients right away
If you don’t love it
Take advantage of people’s pain
When nobody says yes
Getting Out of Your Own Way
Doing it anyway
I still have to work on it
Take care of you
Celebrating
Stealing money from the future
Assuming nobody’s listening
So what if you feel terrible?
Would you tell your daughter?
Sleazy and sales-y
Not getting the results you want
There’s no such thing as pushy
There is no spamming
There is no oversharing
You’re closer than you think
I had to fail 1,000 times
They haven’t even met you yet
It’s not your niche’s job
Being hired without a niche
Niche drama
What sells instead of a niche
Client-Creating Thinking
90% of working on marketing
Don’t sell them on you
Enjoy the ride
Fun to be marketed to
You can think in two ways
It’s not about them
How to create consistency
What gripes your ass?
Victimhood in marketing
Doesn’t need to be perfect
Why you’re struggling
Stop being fascinated by your own blocks
What to stop ruminating over
Try all the things
Be algorithm-proof
Judging others’ marketing
Sell yourself first
Studying the client’s mind
Not believing in yourself is not interesting
Under-booked marketing vs. Fully-booked marketing
Under-marketing
CEO thoughts
Do not crowdsource answers
Don’t ask what they want
You’re responsible on social media
Jealous of others’ success
Useful vs. Unuseful questions
Best marketing question
No “need to”
Thoughts masquerading as facts
Nothing to lose
Under-booked vs. Fully-booked coach thinking
When you admire someone
What they want vs. what they need
Scarcity marketing → Confident marketing
Indulgent marketing → Service-based marketing
What exclusive really means
Tough but loving
Fast and fastidious
How to market lovingly and create clients
I need to work on that
Delete “afford”
Decide, then figure out the money
Nobody cares if it’s free
Luxury expense
There’s money for coaching
Creating Value Through Copy
The only two rules
The best kind of copy
You make money every time
Don’t treat it like boxes to check off
How to create value
Don’t worry about adding value
Giving value equals
Don’t lecture
No, they shouldn’t
No throat-clearing
Simple and obvious
Don’t sound like a self-help book
Perfection is unnecessary
They don’t want to process their damn emotions
Quantity creates quality
It should make you cringe
Never tell your audience
Say it in your own words
Perfect words don’t matter
Breaking rules doesn’t matter
Record and transcribe
Your voice is not lost in the woods
Writing copy does not take time
Bad copy every day
It’s not supposed to be easy
Feel first, then write
Clichés are a cop-out
Low engagement-creating copy
Not worth it if you’re not learning
Talk about concrete results
Drama about past output
Stop babysitting already-published content
Authenticity and Integrity
You’re the one I’ve been waiting for
You can’t think your way to authenticity
Being authentic is learned
Let them feel triggered
Fuck being a brand
The quickest way to transform your marketing
You should post that unpopular opinion
Your positioning
Lying to avoid intimidating people
Do it however you want
Stop diluting
If you’re fiery
Dare to pivot in public
Don’t reject yourself
Do your work first
The responses you get reflect your money mindset
Be willing to disappoint
Prioritize the inside
Acknowledgments
About the Author
Also by Simone Seol
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