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Index
Introduction
Chapter 1: The Beginnings of an Unlikely Star-trepreneur
Chapter 2: Jack Ma: The Failure, the Struggle
Chapter 3: A Simple Life Turned Upside Down
Chapter 4: Jack Ma, Meet Internet. Internet, Meet Jack Ma
Chapter 5: A Name Everyone Knows—Alibaba
Chapter 6: Alibaba and Its Rise to Power
Chapter 7: A New Age of E-commerce for Alibaba and China
Taobao: From B2B to C2C under Jack Ma’s Guidance
Alipay: Pushing the Boundaries of Chinese E-commerce
Alibaba and the Tiger: When Jack Ma Went Yahoo!
It’s Finally Happening: Alibaba Goes Public
Alibaba and Jack: Life after Success
Jack Ma: Beyond the Legend and the Mistakes
A Unique Management Style
Chapter 8: Jack the Wiseman: How to Live and Run Your Business the Ma Way
Learn from Others—Particularly, Their Mistakes
Entrepreneurship Is Not for the Faint of Heart
Rejection Is Not the End of the World
Be Unique
Be the First
Be Adventurous
Your Customers Are Everything
Give Back, Always
It’s All about Helping
Money Is Not Everything
In Fact, Money Can Ruin It All
Surround Yourself with Good People
Patience Is Key
Price Isn’t Everything
You Need a Diverse Team
Never Give Up
Dare to Dream Big
Don’t Lose the Pleasures of Life
Live for the Future, Keeping the Past in Mind
Always Listen to Complaints
Take Responsibility for Your Actions
Don’t Care about Other People’s Opinions
Dreams Push You Forward, Not Money
Don’t Throw Yourself at Multiple Endeavors
Looking at Your Competition Is Fine, but It’s Not Key
Don’t Take Praises Too Seriously
Keep Your Team Close
Look Where Others Aren’t Looking
You Have No Enemies
Even If You Fail, You Have Still Won
Be Adaptable
Try
Chapter 9: The Man Who Had Nothing
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