Innovation and Entrepreneurship by Drucker, Peter -- Read -- Imperial Library of Trantor

Index

Cover INNOVATION AND ENTREPRENEURSHIP: Practice and Principles Contents Preface Introduction: The Entrepreneurial Economy 1 THE PRACTICE OF INNOVATION 1. Systematic Entrepreneurship 2. Purposeful Innovation and the Seven Sources for Innovative Opportunity 3. Source: The Unexpected 4. Source: Incongruities 5. Source: Process Need 6. Source: Industry and Market Structures 7. Source: Demographics 8. Source: Changes in Perception 9. Source: New Knowledge 10. The Bright Idea 11. Principles of Innovation 2 THE PRACTICE OF ENTREPRENEURSHIP 12. Entrepreneurial Management 13. The Entrepreneurial Business 14. Entrepreneurship in the Service Institution 15. The New Venture 3 ENTREPRENEURIAL STRATEGIES 16. “Fustest with the Mostest” 17. “Hit Them Where They Ain’t” 18. Ecological Niches 19. Changing Values and Characteristics Conclusion: The Entrepreneurial Society Suggested Readings Index About the Author Books by Peter F. Drucker

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