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Imperial Library
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Index
Cover
Other Titles
Title Page
Copyright
Contents
Dedication
Introduction: Here’s the Deal
Part I: Masters of Blazing Modernities
Chapter 1: The First Attention Merchants
Chapter 2: The Alchemist
Chapter 3: For King and Country
Chapter 4: Demand Engineering, Scientific Advertising, and What Women Want
Chapter 5: A Long Lucky Run
Chapter 6: Not with a Bang but with a Whimper
Part II: The Conquest of Time and Space
Chapter 7: The Invention of Prime Time
Chapter 8: The Prince
Chapter 9: Total Attention Control, or The Madness of Crowds
Chapter 10: Peak Attention, American Style
Chapter 11: Prelude to an Attentional Revolt
Chapter 12: The Great Refusal
Chapter 13: Coda to an Attentional Revolution
Part III: The Third Screen
Chapter 14: Email and the Power of the Check-in
Chapter 15: Invaders
Chapter 16: AOL Pulls ’Em In
Part IV: The Importance of Being Famous
Chapter 17: Establishment of the Celebrity-Industrial Complex
Chapter 18: The Oprah Model
Chapter 19: The Panopticon
Part V: Won’t Be Fooled Again
Chapter 20: The Kingdom of Content: This Is How You Do It
Chapter 21: Here Comes Everyone
Chapter 22: The Rise of Clickbait
Chapter 23: The Place to Be
Chapter 24: The Importance of Being Microfamous
Chapter 25: The Fourth Screen and the Mirror of Narcissus
Chapter 26: The Web Hits Bottom
Chapter 27: A Retreat and a Revolt
Chapter 28: Who’s Boss Here?
Epilogue: The Temenos
Acknowledgments
Notes
A Note About the Author
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