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Index
Cover Contents Title Copyright Introduction Part 1: Principles
Unit 1: Research and Concepts
Module 1: Basics of research Module 2: Linear reasoning/lateral thinking Module 3: Exploratory drawing Module 4: Visualizing ideas Module 5: Theories of image and text Module 6: Audiences, markets, and concepts Module 7: Scheduling, organizing, and finalizing Unit 1: Assignments
Unit 2: Fundamentals of Composition
Module 1: Basics of composition Module 2: Form and space Module 3: Symmetry/asymmetry Module 4: Basic principles of design layout Module 5: Styles of layout Module 6: Pace and contrast Module 7: Size and format Module 8: Identity and extended systems Module 9: Photography and illustration Unit 2: Assignments
Unit 3: Fundamentals of Typography
Module 1: Typography and meaning Module 2: The anatomy of type Module 3: Understanding and selecting typefaces Module 4: Spacing Module 5: Readability and legibility Module 6: Typographic emphasis and hierarchy Module 7: Typographic rules/boxes and ornaments Module 8: Text as image Unit 3: Assignments
Unit 4: Fundamentals of Color
Module 1: Color terminology Module 2: Color legibility, contrast, and harmony Module 3: Color associations Module 4: Color as information Unit 4: Assignments
Part 2: Practice
Unit 5: Tools and Technologies
Module 1: Photography basics and sourcing images Module 2: Page-assembly programs Module 3: Photoshop Module 4: Illustrator Module 5: Flash and After Effects Unit 5: Assignments
Unit 6: Print Production and Presentations
Module 1: Preparing files for print Module 2: Creating a convincing presentation Module 3: Paper stocks and finishing Module 4: Printed color Module 5: Print media Module 6: Digital printing Module 7: Correcting color proofs and press checks Unit 6: Assignments
Unit 7: Web and Interactivity
Module 1: Project development process overview Module 2: Project structures Module 3: Web tools Module 4: Initial consultations Module 5: Information architecture (IA) Module 6: Flowcharts and wireframes Module 7: Common elements of a web layout Module 8: Designing for the web Module 9: Mobile application design Module 10: Working with content management systems Module 11: Banner ad design Module 12: Search engine optimization (SEO) Module 13: Online portfolios Unit 7: Assignments
Unit 8: Expert Paths and Collaborations
Logo design and brand identity Motion graphics Web design Editorial design Environmental graphic design Advertising Information design and data visualization
Resources Glossary Bibliography Online resources Index Acknowledgments
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