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Index
Cover
Contents
Title
Copyright
Introduction
Part 1: Principles
Unit 1: Research and Concepts
Module 1: Basics of research
Module 2: Linear reasoning/lateral thinking
Module 3: Exploratory drawing
Module 4: Visualizing ideas
Module 5: Theories of image and text
Module 6: Audiences, markets, and concepts
Module 7: Scheduling, organizing, and finalizing
Unit 1: Assignments
Unit 2: Fundamentals of Composition
Module 1: Basics of composition
Module 2: Form and space
Module 3: Symmetry/asymmetry
Module 4: Basic principles of design layout
Module 5: Styles of layout
Module 6: Pace and contrast
Module 7: Size and format
Module 8: Identity and extended systems
Module 9: Photography and illustration
Unit 2: Assignments
Unit 3: Fundamentals of Typography
Module 1: Typography and meaning
Module 2: The anatomy of type
Module 3: Understanding and selecting typefaces
Module 4: Spacing
Module 5: Readability and legibility
Module 6: Typographic emphasis and hierarchy
Module 7: Typographic rules/boxes and ornaments
Module 8: Text as image
Unit 3: Assignments
Unit 4: Fundamentals of Color
Module 1: Color terminology
Module 2: Color legibility, contrast, and harmony
Module 3: Color associations
Module 4: Color as information
Unit 4: Assignments
Part 2: Practice
Unit 5: Tools and Technologies
Module 1: Photography basics and sourcing images
Module 2: Page-assembly programs
Module 3: Photoshop
Module 4: Illustrator
Module 5: Flash and After Effects
Unit 5: Assignments
Unit 6: Print Production and Presentations
Module 1: Preparing files for print
Module 2: Creating a convincing presentation
Module 3: Paper stocks and finishing
Module 4: Printed color
Module 5: Print media
Module 6: Digital printing
Module 7: Correcting color proofs and press checks
Unit 6: Assignments
Unit 7: Web and Interactivity
Module 1: Project development process overview
Module 2: Project structures
Module 3: Web tools
Module 4: Initial consultations
Module 5: Information architecture (IA)
Module 6: Flowcharts and wireframes
Module 7: Common elements of a web layout
Module 8: Designing for the web
Module 9: Mobile application design
Module 10: Working with content management systems
Module 11: Banner ad design
Module 12: Search engine optimization (SEO)
Module 13: Online portfolios
Unit 7: Assignments
Unit 8: Expert Paths and Collaborations
Logo design and brand identity
Motion graphics
Web design
Editorial design
Environmental graphic design
Advertising
Information design and data visualization
Resources
Glossary
Bibliography
Online resources
Index
Acknowledgments
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