Log In
Or create an account ->
Imperial Library
Home
About
News
Upload
Forum
Help
Login/SignUp
Index
Cover
Half Title
Acknowledgements
Title Page
Copyright Page
Contents
Preface
Acknowledgments
Table List
Illustration List
Sidebar List
1 Losing and Winning The Craft and Science of Political Campaigns
2 Political Math How Campaigns Matter
3 Political Historian and Data Scientist Charting a Path to Victory through Information and Analysis
4 Entrepreneur and Chief Financial Officer Launching and Sustaining the Campaign
5 Team Builder Embracing the Personal Side of Politics
6 Ideologist and Policy Wonk Standing for Something
7 Marketing Maven Reaching the Campaign’s Target Audiences
8 Producer and Stage Manager Creating and Presenting the Campaign’s Messages
9 Spinmeister Navigating the News Landscape
10 Field General Waging the War on the Ground
11 Strategy Enforcer Keeping a Day-to-Day Focus on the Long-Term Path to Victory
12 Candidate Caretaker and Confidant Handling Details and Building Trust
Appendix1 The Rise of the Campaign Webheads
Appendix B Bubble Charts: How Campaigns Use Consumer Research Data to Understand Voters
Appendix C A Case Study Exercise in Campaign Media Planning
Appendix D A Case Study in Crisis Management
Index
About the Authors
← Prev
Back
Next →
← Prev
Back
Next →