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Index
Title Page Copyright Page Dedication Special thanks Acknowledgements Preface
The nature of the challenge A definition of terms Understanding growth better How this book is organized NOTES
Introduction
Perseverance among the growth giants Decline among the performers Resurgence among the challenged Uncertainty among the unrewarded Growth, survival, and value creation Time to go? NOTES
PART I - Your growth ambition
NOTE Chapter 1 - A granular world
Why granularity matters Levels of granularity Handle megatrends with caution NOTES
Chapter 2 - Understanding your company’s performance
Getting to the sources of growth Peer comparisons Growth for the average large company Portfolio momentum: Thank your predecessor M&A: More important than you think Market share: Seldom a growth driver Location, location, location Tailwinds or headwinds? NOTES
Chapter 3 - Firing on multiple cylinders
Defining cylinder firing Exceptional performance Great performance Good performance Poor performance Firing on more cylinders over time A six-cylinder engine? NOTES
Chapter 4 - A granular company
Combining cylinders with segments Understanding firing performance The granularity of choice NOTES
PART II - Your growth direction
Chapter 5 - Firing on Firing on momentum
How to fire on momentum Climbing a growth staircase Beating the odds in market entry Using reference classes to test entry decisions NOTES
Chapter 6 - Firing on M&A
Studying the studies Leaders do more M&A than you realize How growth companies use M&A The building blocks of growth Don’t forget divestment Balancing acquisitions and divestments Lessons from private-equity firms NOTES
Chapter 7 - Firing on Firing on share gain
A tough task Learning from the winners Shaping your own destiny Segment size matters (but not just in the way you think) Short-term wins NOTES
Chapter 8 - Mapping your growth direction
The growth map Mapping your growth NOTES
Chapter 9 - To move or not to move?
Who moves? When does moving pay? Don’t stop in a downturn Advantage, not adjacency NOTES
PART III - Your growth architecture
Chapter 10 - The architecture of growth
Scaling up Scale and granularity Strategy + organization = architecture The art in architecture Applying the architecture framework NOTES
Chapter 11 - Looking in the mirror
Looking in the mirror Common patterns in architecture The Unilever story NOTES
Chapter 12 - A blueprint for granularity
Finding the sweet spot The impact of new technology Granularity and the three cylinders Designing your organization blueprint Putting a blueprint into practice NOTES
Chapter 13 - Building scale platforms
Rethinking scale Building an insight engine Building an M&A engine Other scale platforms NOTES
Chapter 14 - Cluster-based growth
Accounting for growth Clusters elsewhere NOTES
Conclusion: Choosing to lead growth Appendix 1 - Growth and value Appendix 2 - Two ways to grow, two ways to go Bibliography Index
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