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Index
Title Page
Copyright Page
Dedication
Special thanks
Acknowledgements
Preface
The nature of the challenge
A definition of terms
Understanding growth better
How this book is organized
NOTES
Introduction
Perseverance among the growth giants
Decline among the performers
Resurgence among the challenged
Uncertainty among the unrewarded
Growth, survival, and value creation
Time to go?
NOTES
PART I - Your growth ambition
NOTE
Chapter 1 - A granular world
Why granularity matters
Levels of granularity
Handle megatrends with caution
NOTES
Chapter 2 - Understanding your company’s performance
Getting to the sources of growth
Peer comparisons
Growth for the average large company
Portfolio momentum: Thank your predecessor
M&A: More important than you think
Market share: Seldom a growth driver
Location, location, location
Tailwinds or headwinds?
NOTES
Chapter 3 - Firing on multiple cylinders
Defining cylinder firing
Exceptional performance
Great performance
Good performance
Poor performance
Firing on more cylinders over time
A six-cylinder engine?
NOTES
Chapter 4 - A granular company
Combining cylinders with segments
Understanding firing performance
The granularity of choice
NOTES
PART II - Your growth direction
Chapter 5 - Firing on Firing on momentum
How to fire on momentum
Climbing a growth staircase
Beating the odds in market entry
Using reference classes to test entry decisions
NOTES
Chapter 6 - Firing on M&A
Studying the studies
Leaders do more M&A than you realize
How growth companies use M&A
The building blocks of growth
Don’t forget divestment
Balancing acquisitions and divestments
Lessons from private-equity firms
NOTES
Chapter 7 - Firing on Firing on share gain
A tough task
Learning from the winners
Shaping your own destiny
Segment size matters (but not just in the way you think)
Short-term wins
NOTES
Chapter 8 - Mapping your growth direction
The growth map
Mapping your growth
NOTES
Chapter 9 - To move or not to move?
Who moves?
When does moving pay?
Don’t stop in a downturn
Advantage, not adjacency
NOTES
PART III - Your growth architecture
Chapter 10 - The architecture of growth
Scaling up
Scale and granularity
Strategy + organization = architecture
The art in architecture
Applying the architecture framework
NOTES
Chapter 11 - Looking in the mirror
Looking in the mirror
Common patterns in architecture
The Unilever story
NOTES
Chapter 12 - A blueprint for granularity
Finding the sweet spot
The impact of new technology
Granularity and the three cylinders
Designing your organization blueprint
Putting a blueprint into practice
NOTES
Chapter 13 - Building scale platforms
Rethinking scale
Building an insight engine
Building an M&A engine
Other scale platforms
NOTES
Chapter 14 - Cluster-based growth
Accounting for growth
Clusters elsewhere
NOTES
Conclusion: Choosing to lead growth
Appendix 1 - Growth and value
Appendix 2 - Two ways to grow, two ways to go
Bibliography
Index
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