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Index
Cover
Title
Copyright
Dedication
Contents
Note to Our Readers
Preface
Acknowledgments
Introduction
Guide to Related Topics
Issues, Strategies, Practices, and Events
Abortion Controversy
Affirmative Action
American Exceptionalism
Americans for Prosperity (AFP)
Americans for Tax Reform
Anti-Catholicism
Astroturfers
Battleground State
Big Data
Birther
Blue and Red States
Bread-and-Butter Issues
Buckley v. Valeo (1976)
Butterfly Ballot
Campaign Ads
Campaign Finance Reform
Cattle Call
Caucus
Character Issue
Checkers Speech
Civil Rights Issue
Civil Service Reform
Compassionate Conservatism
Corporations and Personhood
CPAC (Conservative Political Action Conference)
Culture War
“Daisy Girl” Campaign Ad (1964)
Dark Money
Early Voting
Earmark
Earned Media
Economic Inequality Issue
Education Reform Issue
Energy Issue
Environment Issue
Faithless Elector
501(c) Group
527 Group
Focus Groups
Frontloading
Gender Gap
Get-Out-the-Vote (GOTV) Programs
Going Rogue
Going Viral
Goldwater Conservative
Ground War
Gun Control Issue
Health Care Issue
Horse-Race Campaign Coverage
Immigration Issue
Independent Advocacy Groups
Internet Campaigning
Invisible Primary
Isolationism
Jim Crow Laws
Keynesian Economics
LGBTQ Issues
Libertarianism
Likely Voter
Manifest Destiny
Marriage Gap
Maverick
McGovern-Fraser Reforms
Media Event
Median Voter Theory
Microtargeting
Moneyball
Moral Majority
MoveOn
National Voter Registration Act of 1993
Nativism Issue
Negative Campaigning
Neoconservatives
Netroots Nation
Paid Media
Partisan Sorting
Photo Opportunity
Pocketbook Issue
Political Ads
Poll-Driven Campaign
Poll of Polls
Populists
Presidential Coattails
Presidential Debates
Prosperity Issue
Provisional Ballot
Race Relations Issue
Rally Around the Flag Effect
Red Meat Issue
Retail Politics
Right-to-Work Issue
RINO
Rockefeller Republican
Silent Majority
Sister Souljah Moment
Social Media
Social Security Issue
Sociotropic Voting
Soft News
Sound Bite
Super PAC
Super Tuesday
Superdelegate
Surge and Decline Theory
Swift Boating
Symbolic Racism
Talk Radio
Talking Points
Tea Party Movement
Tracking Poll
Trade Issue
Troubled Asset Relief Program (TARP)
Twenty-Four-Hour News Cycle
Undecideds
Valence Issue
Values Voters
Voting-Eligible Population (VEP) Turnout
Voting Reform Issue
Voting Rights Act of 1965
War and Peace Issue
Wedge Issue
Women’s Equality Issue
Presidential Campaigns
Campaign of 1788–1789
Campaign of 1792
Campaign of 1796
Campaign of 1800
Campaign of 1804
Campaign of 1808
Campaign of 1812
Campaign of 1816
Campaign of 1820
Campaign of 1824
Campaign of 1828
Campaign of 1832
Campaign of 1836
Campaign of 1840
Campaign of 1844
Campaign of 1848
Campaign of 1852
Campaign of 1856
Campaign of 1860
Campaign of 1864
Campaign of 1868
Campaign of 1872
Campaign of 1876
Campaign of 1880
Campaign of 1884
Campaign of 1888
Campaign of 1892
Campaign of 1896
Campaign of 1900
Campaign of 1904
Campaign of 1908
Campaign of 1912
Campaign of 1916
Campaign of 1920
Campaign of 1924
Campaign of 1928
Campaign of 1932
Campaign of 1936
Campaign of 1940
Campaign of 1944
Campaign of 1948
Campaign of 1952
Campaign of 1956
Campaign of 1960
Campaign of 1964
Campaign of 1968
Campaign of 1972
Campaign of 1976
Campaign of 1980
Campaign of 1984
Campaign of 1988
Campaign of 1992
Campaign of 1996
Campaign of 2000
Campaign of 2004
Campaign of 2008
Campaign of 2012
Campaign of 2016: A Provisional Review and Tentative Preview
Selected Bibliography
Index
About the Authors
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