Earn What You're Really Worth by Tracy, Brian -- Read -- Imperial Library of Trantor

Index

Title Page Dedication Introduction CHAPTER ONE - The New Normal

The Race Is On The Growth of Affluence The Most Popular Destination Information Explosion Technological Revolution Increased Competition Alice in Wonderland Fat and Lazy The Power of Initiative Make Continual Course Corrections Launch Toward Your Goals New Doors of Opportunity The Vacuum Principle Try More Things The Momentum Principle Get Going and Keep Going Discipline Yourself Daily

CHAPTER TWO - Your Personal Service Corporation

You Write Your Own Paycheck Start With Your Values Values Clarification Market Research Your Reputation Is Everything Develop a Personal Mission Statement Your Own Mission Statement The Seven Rs of Personal Management Reevaluate Your Situation Reorganize Your Life Restructure Your Activities Reengineer Your Career Reinvent Yourself Regularly Refocus Your Energies Become a Master of Change

CHAPTER THREE - Increase Your Earning Potential

Don’t Settle for Less The Market Is Tough and Getting Tougher Take Charge of Your Career Get Serious About Your Future Multiple Jobs and Careers Think Ahead Five Years Continual Learning Mental Cross-Training Key Result Areas Your Weakest Important Skill Assess Your Current Skill Level Get a 360-Degree Analysis Develop Your Key Skills What Are Your Weakest Areas? Three Rules The New Age of Competition Our Productivity Is Among the Highest Your Knowledge and Skill Are an Investment There Are Always Lots of Jobs Be Prepared to Work for Less Double Your Income? Apply the 80/20 Rule Increase Your Contribution The 80/20 Rule Again You Can Only Coast Downhill Use Compound Interest in Your Favor

CHAPTER FOUR - Capitalize on Your Strengths

Think Strategically About Your Career Increase Your Return on Energy Your Marketable Skills Your Competitive Advantage Think Strategically About Your Career Look into Yourself You Are Remarkable Becoming a Copywriter You Can Learn Anything You Need to Learn Starting With Nothing Your Success in the Past How Are You Different and Better? Segment Your Market Concentrate Your Efforts

CHAPTER FIVE - Get the Right Job

A World of Experience Take Control of Your Career Develop Your Options See Yourself as Self-Employed Analyze Yourself Carefully Decide Exactly What You Want Think About the Future Start Where You Are Understand the Job Market Your Labor Is a Commodity Employers Are Customers The Universal Hiring Rule The 80/20 Rule Revisited Fish Where the Fish Are Jobs, Jobs Everywhere Use Your Time Well Define Your Ideal Job Plan Your Day In Advance Keep Good Notes Do Your Homework Prepare Thoroughly In Advance Sow Seeds Everywhere Internet Job Search Increase Your Probabilities of Success Knowledge Is Power Look for the Names of Decision-Makers The Three Cs to Getting Any Job Your Reputation Is Important Be Good at What You Do The Seven Qualities Most in Demand Write Résumés That Get Results Two Types of Résumés The Functional Résumé Transferability of Results Informational Interviewing Getting the Interview Interview Like a Professional Ace the Interview Sell Yourself Professionally Uncover the Needs of the Employer Prove What You Say Is True Getting the Job Focus on Contribution Negotiating the Best Salary Neither Accept Nor Reject the First Offer Increase the Bracket Negotiate for Benefits All the Key Ideas

CHAPTER SIX - The Future Belongs to the Competent

The Smarter You Get, the Smarter You Get Starting from Behind The Great Question Do What Top People Do The Iron Law of the Universe Change Your Mind-Set The Only Real Difference The Power of Persuasion Myths About Communicating Communicating as a Natural Skill The Communication Process Communication Is Complicated The Total Message Become an Excellent Listener Preparation Ensures Better Understanding What Are His or Her Motivations? Ask Your Way to Success

CHAPTER SEVEN - Double Your Productivity

Make a Decision! Practice Self-Discipline in Everything Develop Clear Goals and Objectives Seven Steps to Goal-Achievement Goal-Setting Exercise Select Your Number One Goal Plan Every Day in Advance Always Think on Paper Begin with a List Use the ABCDE Method to Set Priorities Important and Unimportant Follow the Rules Separate the Urgent from the Important The Quadrant of Effectiveness Don’t Waste Time Wastes of Time The Law of Forced Efficiency Practice Creative Procrastination Work at Your Energy Peaks Get Lots of Rest Practice Single-Handling with Key Tasks Huge Time Savings Eat That Frog! The High-Performance Formula Incredible Growth Rates Organize Your Workspace Use the TRAF Formula Time to Get Organized Use Travel Time Productively Make Flying Time Productive Start Work Immediately Get Better at Your Key Tasks Work in Real Time Reengineer Your Work Practice Zero-Based Thinking Continually Keep Asking the Question Set Clear Posteriorities Look for More Time Keep Your Life in Balance Simplify and Streamline The Keys to Balance Be Intensely Action-Oriented Make Every Minute Count

CHAPTER EIGHT - Practical Project Management

Avoid the Intelligence Trap A Basic Life Skill Be the Best in Your Field Outsourcing and Project Management You Are Outsourcing Continually The Key to High Productivity Project Management Practice and Discipline Start with the Finished Project Organize Each of the Steps Selection and Delegation Project Management Problems Multiply Yourself with Delegation Make the Project Visual Murphy’s Laws Identify the Limiting Step Gain the Winning Edge

CHAPTER NINE - Put People First

Increase Your Intelligence Three Deep Needs You Are a Work in Progress The Perfection of Character Seven Essential Principles

CHAPTER TEN - Powerful Problem Solving and Decision-Making

Focus on Solutions Focus on the Future Solve Problems Systematically The Most Powerful Computer Two Brains in One Unlock Your Full Potential Four Mental Qualities Expect the Best Three Places to Use Your Intuition Increase Your Powers Gather Information Ask for Advice Speak to Lots of People Your Ability to Think Practice Mindstorming on Every Problem Forget About It Recognizing an Intuitive Decision

CHAPTER ELEVEN - Get Paid More and Promoted Faster

Dealing with Stress A Typical Story Make the Right Choices Find a High-Growth Industry Be Prepared to Change Do Your Research Select the Right Boss Integrity Is the Key Quality Be Prepared to Move Develop a Positive Attitude Working Well with Others Create a Positive Image Dress Like a Person with a Future Your First Impression Watch Your Grooming Start Earlier, Work Harder, and Stay Later Work Longer Hours Win the Contest Get Back to Work Push to the Front Promote Yourself Seize Upon Every Opportunity Ask for What You Want Ask for an Increase in Pay Never Fear Rejection Plan Your Strategy in Advance Not Afraid to Ask Guard Your Integrity as a Sacred Thing Be Future-Oriented in Your Work and Personal Life What Is the Gap? Become Goal-Oriented in Everything You Do Become Intensely Results-Oriented Get Your Boss on the Same Page The Value of Mentors Proven Success Methods Character and Competence Your Degree of Openness The Willingness to Help Become Idea-Oriented in Your Work Develop Intense People-Orientation Broaden Your Network An Attitude of Gratitude Be Growth-Oriented Continual Learning The Consequences of Not Learning Imagine Starting Over The Educated Person Bridge the Gap Learn How to Learn The Keys to Lifelong Learning Enroll in Automobile University Travel Any Distance Commit to Excellence Become Customer-Oriented in Your Work Who Are Your Customers? Four Levels of Customer Satisfaction Think About Profits All the Time The New Normal Develop Your Own Power Base Three Forms of Power Position Power Become Intensely Action-Oriented Develop a Sense of Urgency

CHAPTER TWELVE - Perception Is Everything

Supercharging Your Career Look the Part of Success Join Professional Associations Donate Your Services Move Quickly on Opportunities Upgrade Your Skills Develop a Positive Mental Attitude

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