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PREFACE FOREWORD What do we mean by a personal brand? Are you Thinking Like a Brand? Take the quiz STEP ONE: WRITE YOUR BRAND STRATEGY Case Study: Michael Strahan Secret #1: Believe in yourself, be bold - try new things. How Will A 7-Step Strategic Brand Plan™ Improve My Career Success? Take The Journey Of No Risk, No Rewards, No Regrets Establish A Scalable Brand With This Key Approach Identify And Embrace Your Brand-Defining Moments Change Your Destiny With These Three Words “Michael Strahan” Your Brand STEP TWO: IDENTIFY YOUR ORGANIZATION’S BRAND, NEEDS AND PRIORITIES Case Study: Jeff Bezos Secret #2: Lean in to the future because complaining isn t a strategy. Accept And Lean Into Reality Identify And Align To Improve A Suffering Brand Image Study The Organization Get Your Head In The Game Master Your Current Job Reinvest Their Investment Be More Than A Team Player “Jeff Bezos” Your Brand STEP THREE: RESEARCH THE FUTURE DEMAND FOR YOUR TALENT Case Study: Misty Copeland Secret #3: Recognize that your mission, your voice, your story and your message have a place of influence. Uncover Your Career Shelf Life Clarify The Importance Of Brand Research Develop Your Brand Research Questions List Your Marketable Talents Identify Your Key Competencies “Misty Copeland” Your Brand STEP FOUR: CREATE YOUR BRAND TEMPLATE Case Study: Taylor Swift Secret #4: Hold yourself accountable for excellence. You are the only one who will get to decide what you will be rememberedfor. Assess Your Brand’s Impact And Influence Evaluate Your Brand’s Career Progression Measure The Five Levels Of Your Brand’s Impact And Influence Resist The Urge To Quit “Taylor Swift” Your Brand STEP FIVE: GROW STRATEGIC BRAND VISIBILITY Case Study: Beyonce Secret #5: Show Up. Speak Up. Demonstrate what you were born to do. Show Decision-makers How To Leverage Your Talent Implement These Ten Strategies To Showcase Your Strategic Agility And Get Noticed At Work Survive A Brand Attack: Use These Six Proven Methods “Beyonce” Your Brand STEP SIX: IDENTIFY YOUR BRAND ADJACENCIES Case Study: Steve Harvey Secret #6: Marketable and transferable talent is what gives your career security and mobility. Engage These Eight Actions To Make Your Talent Transferable Identify Your Brand Adjacencies Learn From My Brand Plan Assess Personal Risk Be Realistic About Money, Power, And Influence “Steve Harvey” Your Brand STEP SEVEN: SCALE YOUR BRAND Case Study: Sara Blakley Secret #7: Visualize where you, "re headed, giving your time and effort to growing yourcapabilities, credibility and competence. Learn The Culture Engineer The Use Of Your Brand Be A Proactive Partner With Your Organization Manage Your Scalability Recognize The Barriers To Scalability Continually Improve Your Brand “Sara Blakley” Your Brand Think Like A Brand Q&A About The Author Works Cited
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