No B.S. Business Success in the New Economy by Kennedy, Dan S. -- Read -- Imperial Library of Trantor

Index

Media Raves about the No B.S. Business Success Book and its Author Title Page Foreword Preface Other Notes from the Author CHAPTER 1 - THE DECISION AND DETERMINATION TO SUCCEED

A Matter of Personal Decision Truths That Aren’t, That Hold You Back WARNING: Your Entry Point to Entrepreneurship May Be a Handicap to Overcome Why Trying Doesn’t Work Keeping Faith with Your Commitments ACCUSATION: You’re a Workaholic PERCEPTION: You’re a Wild-Eyed Risk Taker, a Riverboat Gambler. Have You Lost ... BIG LIE: The Price of Entrepreneurial Success Is Just Too Much to Pay The Decision of Autonomy Mental Toughness Required Hey, That’s Not Fair!

CHAPTER 2 - THE REAL ENTREPRENEURIAL EXPERIENCE: CODE RED

Take a Trip Down Lonely Street I’m an Overnight Success—After 30 Years Even with Success, There Is Failure What Ultimately Separates Entrepreneurial Winners from Losers? The Good News

CHAPTER 3 - HOW DO YOU KNOW IF YOU HAVE A REALLY GOOD IDEA?

Ask Your Customers Ask Your Counterparts and Competitors Smart Direct-Mail Testing “Steal” Already-Tested Direct-Marketing Strategies Moving Ideas from One Business to Another How to Be More “Creative” What If Everybody Hates Your Idea?

CHAPTER 4 - POSITIONING YOURSELF AND YOUR BUSINESS FOR MAXIMUM SUCCESS

Positioning Strategy #1: How to Describe What You Do to Attract the Customers ... Positioning Strategy #2: How to Price Positioning Strategy #3: How to Make Your Image Work for You Positioning Strategy #4: Self-Appointment A Story of Positioning Success Who Do You Think You Are?

CHAPTER 5 - HOW ENTREPRENEURS REALLY MAKE MONEY— BIG MONEY!

How to Tell If You Are an Entrepreneur (or Not) The Fortune-Building Secret of Total Customer Value Networking, Strategic Alliances, and Joint Ventures The Remarkable Value of a Duplicatable Model Mastering the Six Entrepreneurial Competencies Live Outside the Lines

CHAPTER 6 - HOW TO CREATE EXCITING SALES AND MARKETING BREAKTH ROUGHS

CHAPTER 7 - WHY AND HOW TO SELL YOUR WAY THROUGH LIFE

Changing Your Attitudes About Selling But When Can I Stop Selling? Fully Embrace Your Role as Salesperson The Two Most Important Sales You’ll Ever Make How to Bridge the Confidence Chasm Another Important Sale

CHAPTER 8 - KEY PEOPLE FOR YOUR COMPANY

Take Off Your Rose-Colored Glasses If It’s Not Meant to Be ... How to Choose Your Key People The Worst Number in Any Business—and What to Do About It

CHAPTER 9 - WORKING WITH LAWYERS AND ACCOUNTANTS

How to Be Litigious without Buying Your Lawyer a Yacht What to Do If You Are in a Fight Your Turn Can Come When You Must Really Use a Lawyer Putting a Wall Around Your Castle and Alligators in the Moat Strange Creatures, Accountants Rear View Mirrors, Magnifying Glasses, and Binoculars Who Can You Count On?

CHAPTER 10 - WHY ENTREPRENEURS AREN’T MANAGERS—AND WHAT YOU CAN DO ABOUT IT

You Can’t Teach a Pig to Sing Hire Slow, Fire Fast Forget the Idea of Ownership Mentality How Your Employees Sabotage Your Marketing You Can Only Expect What You Inspect Identify, Keep, Reward, and Motivate Recent Discoveries About All Employees The Decision to Make Good People Can Make a Huge Difference What Works for You Is What’s Right

CHAPTER 11 - HOW TO MANAGE YOUR CASH FLOW

CHAPTER 12 - HOW TO ACHIEVE PEAK PRODUCTIVITY

Why Is Time Such a Problem? Why “Do It Now” May Not Be the Best Advice The Yes or No Test What Now? Refuse to Let Them Steal Your Time Put a Stake Through the Heart of Every “Time Vampire” Who Comes Your Way The Secret of Secrets of Getting Rich

CHAPTER 13 - HOW ENTREPRENEURS ATTRACT GOOD LUCK

Using Your Subconcious Mind How to Be in the Right Place at the Right Time Luck Is a Product of Universal Law, But It Needs Some Assistance Some Practical Advice on Attracting Good Luck

CHAPTER 14 - WHY AND HOW TO BUILD YOUR OWN MINI CONGLOMERATE

Three Strategies for BIG Income Even if Starting as a Small Business Owner How to Get Rich by Accident The New Mandate of The New Economy The Antidote to Advertising

CHAPTER 15 - USING YOUR BUSINESS AS A PATH TO FINANCIAL INDEPENDENCE

Don’t Let Your Business Own You Getting Out of Your Own Way How to Help Your Business Mature How Does a System Work?

CHAPTER 16 - HOW TO GET A BUSINESS OUT OF TROUBLE

As Long as There’s a Pulse, There’s Hope Forget “Kinder and Gentler” Pull Together a Plan Don’t Hide Don’t Take It Personally Direct Your Energy to Business Re-Invention

CHAPTER 17 - A FEW FINAL THOUGHTS ON THE NEW ECONOMY ETERNAL TRUTHS Other Books by This Author Websites Associated with the Author Index Subscribe to Entrepreneur Magazine Copyright Page