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Index
Foreword by Heinrich R. Falk
Foreword
1
Origins and Influences
Medieval Origins
Italy
English Quacks
The American Colonies
All-American Influences
The Yankee Peddler
Tall Tales and Medicine Sales
P.T. Barnum
2
Colonial and Pioneer Medicine Set the Stage for the Patent-Medicine Industry
Colonial and Pioneer America, or Home (Sick) on the Range
Folk Remedies
Who Is a Doctor?
The Thomsonians
3
Patent Medicines: Good for What Ails You
The Medicines
The Manufacturers
Why Patent Medicines?
Advertising
Newspapers
4
Museums, Circuses, and the Wild, Wild West
Proprietary Museums
Dime and Anatomical Museums
The Circus
Technical Improvements
Wild West Shows
Indian Medicine Shows
Accept No Substitutes
The Oregon Medicine Company
Doc McDonald
5
Blackface and Slapstick
High and Lowbrows
Culture Schlock
Jim Crow
The Shows
Jake, Tambo, and Bones on the Medicine Show Platform
Vaudeville
Touring
Vaudeville on the Medicine Show Platform
6
That Old-Time Religion
Temperance Plays
Uncle Tom’s Cabin
Mojo Working
Preaching for Dollars
Brother Jonathan
Friends and Shakers
7
Street Corners and Big Tents
Street Workers
Tripes and Keister
Prince Nanzetta
Arthur Hammer
Assorted Characters
Violet McNeal and Will
Owen Tully Stratton
Hamlin’s Wizard Oil
Hamlin Imitators
Tent Shows
Ton-Ko-Ko
Doc Bartok
Thomas P. Kelley
8
Medicine—Show Life and Tricks of the Trade
“Carnies”
Jam Auctions
Grifters and Grafters
Tapeworms
Electricity
Catarrh
Soap
Dentistry al Fresco
The Consultation Room
Ballyhoo
Shills
Contests
Rules and Regulations
The Boozer
Life on the Road
9
Yahoo, Hadacol!
10
The Curtain Comes Down
Legislation
Enter the Movies, Exit the Rube
Economics
Radio and Country Music
Medicine-Show Traditions Live On
Final Word (The Blow-off)
Appendix I
“All Run Down”
Appendix II
“Heart Failure”
Appendix III
Temperance Songs
Free Your Town
The Skies Are Bright
Chapter Notes
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Bibliography
Index of Terms
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