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Index
Title Page
Copyright
Contents
Introduction
Welcome to Content Chemistry
Who this Book is for
How to Use this Book: Experiment and Measure
What is Content Marketing?
The Evolution of Marketing
Content Marketing vs. Advertising
Web Strategy and Website Roi
Case Study: Libby’s Laboratory Services
What You’ll Need
Part One: Lecture
Traffic Sources
Search Engine Optimization (Seo)
Social Media Marketing
Email Marketing
Conversions
Types of Conversions
Conversion Factors
Measure…
…and Improve
Special Section: Mobile
Part Two: Lab
Content
Atomize Your Content: The Periodic Table of Content
Content Development: How to Write
Keyphrase Research
Article Checklist
Google Authorship: How to Get Your Picture in Google Search Results
Sample Article
Content Quality
Promotion
Email Marketing
Social Promotion
Guest Blogging
Inspiration: Content Genesis
Idea Templates and Headline Hacks
Interviews
Write for Each Stage in the Conversion Funnel
Follow the Leader
Attend Events
Look in Your Outbox
Conclusion
Persist
Fear Not
Have Fun!
Resources
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