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Index
Cover
Contents
Title
Copyright
Dedication
Introduction
Foreword
Acknowledgments
Chapter 1: The 52-Week Formula
The Birth of The 52-Week Low from a $1,400 Book
Chapter 2: Herding and the Bandwagon Effect
Chapter 3: Filter 1: Competitive Advantage
The Five Competitive Forces
Barriers to Entry
Network Effect
Switching Cost
Powerful Suppliers
Substitute Offerings
What to Look For
Summing It Up
Chapter 4: Five Common Mistakes Investors Make
Mistake 1: Trusting Your Emotions Instead of Engaging the Mind
Mistake 2: Lack of Discipline and What is the Ulysses Contract?
Mistake 3: Apathy the Halo Effect
Mistake 4: Information Overload
Mistake 5: Mistaking Value and the Risk of Familiarity
Chapter 5: Filter 2: Free Cash Flow Yield
Chapter 6: The Power of Fear and Decision Fatigue
Chapter 7: Filter 3: Return on Invested Capital
A Complicated Measurement
Turning Back the Clock
Chapter 8: This Time Is Never Different
Chapter 9: Filter 4: Long-Term Debt to Free Cash Flow Ratio
Calculating Long-Term Debt to Free Cash Flow
A Few Notes about Debt
Long-Term Debt to Free Cash Flow: Head-to-Head
Summing It Up
Chapter 10: The Sunk-Cost Bias and Pride and Regret
Chapter 11: Filter 5: The 52-Week Low Formula and My Journey Trying to Disprove It
A Matter of Timing
My Journey of Skepticism
Chapter 12: The Importance of Embracing a Trailing 12-Month Return of −25 Percent
Chapter 13: The Problem with Selective Perception and Confirmation Basis
Chapter 14: Putting It All Together
Reviewing the Filters
Your Part to Play
Afterword
About the Companion Website
About the Author
Index
End User License Agreement
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