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Imperial Library
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Index
Cover
Title Page
Copyright
Dedication
Epigraph
Contents
Chapter 1: New to Big
Chapter 2: How We Got Here
Chapter 3: From TAM to TAP
Chapter 4: The Growth Leader Challenge
Chapter 5: Discover a Big, Unmet Customer Need
Chapter 6: Validate Like an Entrepreneur
Chapter 7: Invest Like a VC
Chapter 8: It All Comes Down to People
Chapter 9: Install a Permanent Growth Capability
Chapter 10: Go on Offense
Acknowledgments
Glossary
Notes
Resources
About the Authors
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