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Imperial Library
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Index
Cover
Also by Seth Godin
Title Page
Copyright
Dedication
Contents
Acknowledgments
Foreword
Whatcha Gonna Do with That Duck?
Introduction: May 2004
Now was Always a Good Time to Start: Opportunity. Choosing and Doing. Picking Yourself.
Care More than the Competition: Respect and Authenticity.
Telling Stories and Spreading Ideas: Marketing.
Success, Failure, and the Sure Thing: Doing the Work. Risk and Fear.
Standing Out and Fitting In: Being Remarkable.
New World Order: Change. Connection. Tactics.
The Future is Arriving: Publishing. Paper. Platforms and Gatekeepers.
Stop Stealing Dreams (What is School For?)
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