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Index
Cover
Title Page
Copyright
Dedication
PREFACE: THE LEGEND OF QUOTE BOY
PART I WORD APPRENTICE
1. PRACTICE WITCRAFT The Square Root of Rainbows Formulas for Memorability
2. FOCUS YOUR THOUGHTS The Pith Method Creating the Core of Wit
3. CAPTURE THE SECRETS The Mad Lib Protocol A Tool for Accessing the Brain’s Three Memory Keepers
PART II WORD NOVICE
4. LAYER THE SOUND EFFECTS Things That Go Doink in the Night Crashing Symbols and Rapid Repeaters
5. PLAY WITH WORDS Britannia Waives the Rules Puns, Near Puns, and Puns with a Restraining Order
6. INVENT NEW WORDS The Waitron Blogarati Portmantizing, Verbing, and Group Venereal Activity
7. REPEAT YOURSELF The Green Eggs Concoction Repetition That Emphasizes, or Changes, Your Meaning
PART III WORD ARTIST
8. DRAW A PICTURE Mr. Potato Head, Man of Parts Catalogs, Russian Dolls, and Other Ways to Bring Subjects Alive
9. TRANSFORM THINGS Homicidal Zombie Monetary Instruments Tools That Shrink and Expand
10. CHANGE REALITY Tropical Word Storms Metaphor, Simile, and the Likable Analogy
PART IV WORD WIZARD
11. PRACTICE MAGIC The Belonging Trope Rhetoric’s Sneakiest Trick
12. PUMP IRONIC Adorable Pet Rocks Irony, Personification, and Other Role Players
13. PULL WORDS TAUT The Jumbo Shrimp Paradox Ways to Build Creative Tension
PART V WORD HERO
14. TELL A STORY The Lazarus Coke Figuring a Great Yarn
15. SPEAK TO A GROUP Battle Yoga Applying Your Figurative Knowledge for Public Glory
16. WIN AN ARGUMENT Consensual Socks Comebacks, Brands, and Labels
17. BE THE HERO The Jimmy Kimmel Device A Well-Figured Life
APPENDIXES
APPENDIX I. WHAT TO DO NEXT
APPENDIX II. WHEN YOU WANT TO … Which Tools to Use When
APPENDIX III. TECHNICAL TERMS
APPENDIX IV. THE TOOLS Descriptions and Index
ACKNOWLEDGMENTS
About the Author
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