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Index
Designing Social Interfaces: Principles, Patterns, and Practices for Improving the User Experience
Praise
Preface
Why We Updated This Book
What This Book Is About
The Visual Examples
How This Book Is Organized
Part I: What Are Social Patterns?
Part II: I Am Somebody
Part III: The Objects of Our Desire
Part IV: A Beautiful Day in the Neighborhood
Part V: Closed and Open Social Networks
Sidebar Essays
Who Should Read This Book
Using the Interaction Patterns
What Comes with This Book
How to Contact Us
Safari® Books Online
Acknowledgments
For the First Edition
For the Second Edition
From Christian
From Erin
To our essayists
To our new essayists—welcome to the family
To our reviewers
I. What Are Social Patterns?
1. Mommy, What’s a Social User Experience Pattern?
A Little Social Backstory...
Well, What About That Social Media? Can You Expand on That?
What Do We Mean by Principle, Best Practice, and Patterns?
Principle: A Basic Truth, Law, or Assumption
Practice (or Best Practice): A Habitual or Customary Action or Way of Doing Something
Pattern: A Model or Original Used as an Archetype
The Importance of Anti-Patterns
Desktop, Mobile, Enterprise, or Devices
So, That’s All the Little Parts: Now What?
Further Reading
2. Social to the Core
Social but Not Social Only
Deliberately Leave Things Incomplete
Pave the Cowpaths
Strict Versus Fluid Taxonomies
Palimpsest
Talk Like a Person!
Conversation
What
Use when
How
Special cases
Why
Examples
Self-Deprecating Error Message
What
Use when
How
Special cases
Examples
Ask Questions
What
Use when
How
Why
Examples
No Joking Around
What
Use when
How
Special cases
Why
Don’t Break Email!
Be Open
Learn from Games
Cargo Cult Anti-Pattern
Haight-Ashbury Anti-Pattern
Lord of the Flies Anti-Pattern
Respect the Ethical Dimension
Further Reading
II. I Am Somebody
3. You’re Invited!
Engagement
Sign-Up or Registration
What
Use when
How
Why
Accessibility
Related patterns
As seen on
Sign In
What
Use when
How
Why
Accessibility
Related patterns
As seen on
Two-Factor Authentication
What
Use when
How
Why
Related patterns
As seen on
PIN
What
Use when
How
Why
Related patterns
As seen on
Fingerprint/Bio
What
Use when
How
Why
Related patterns
As seen on
Sign-In Continuity
What
Use when
How
Why
Special cases
Related patterns
As seen on
Sign Out
What
Use when
How
Why
Related patterns
As seen on
Invitations
Receive Invitation
What
Use when
How
Why
Related patterns
As seen on
Send Invitation
What
Use when
How
Special cases
Why
Related patterns
As seen on
The Password Anti-Pattern
Authorize
What
Use when
How
Site A
Site B
Why
Related patterns
As seen on
Private Beta
What
Use when
How
Why
Special cases
As seen on
Welcome Area
What
Use when
How
Why
Related patterns
As seen on
Reengagement
What
Use when
How
Why
Related patterns
Further Reading
4. Where’s the Rest of Me?
Identity
Profile
What
Use when
How
Core profile
Profile preferences and updating
Private information
Profile decorating
Profile claiming
Faceted identity
Recommendations
Considerations
Open questions
Why
Related patterns
As seen on
Testimonials (or Personal Recommendations)
What
Use when
How
Why
As seen on
Personal Dashboard
What
Use when
How
Why
Related patterns
As seen on
Reflectors
What
Use when
How
Editing the display name
Editing the display image
Why
Related patterns
As seen on
Identity Cards or Contact Cards
What
Use when
How
Why
Related patterns
As Seen On
Attribution
What
Use when
How
For the content consumer
For the content creator
Why
Related patterns
As seen on
Avatars
What
Use when
How
Default image
Multiple avatars
Mood expressions
Why
Related patterns
As seen on
Portable Identity
Further Reading
5. Here We Are Now
A Brief History of Online Presence
The Future of Presence
Presence Actions and Facets
Availability
What
Use when
How
Stealth Mode
Why
Environment
Buddy List
What
Use when
How
Why
Examples
Related patterns
As seen on
Activity Streams
Statuscasting
What
Use when
How
Why
Related patterns
Managing Incoming Updates
Keep Company
Signs of Life
User Gallery
Further Reading
6. Would You Buy a Used Car from This Person?
Reputation Influences Behavior
Competitive Spectrum
What
Use when
How
Why
Levels
Named Levels
What
Use when
How
Recommendations
Considerations
Related pattern
As seen on
Numbered Levels
What
Use when
How
Recommendations
Considerations
Exclusivity
As seen on
Labels
What
Use when
How
Recommendations
Related patterns
As seen on
Awards
Collectible Achievements
What
Use when
How
Recommendations
Exclusivity
Temporality
Related pattern
As seen on
Peer-to-Peer Awards
What
Use when
How
Recommendations
Considerations
Related patterns
As seen on
Rankings
Points
What
Use when
How
Recommendations
Examples
As seen on
Leaderboard
What
Use when
How
As seen on
Top X
What
Use when
How
Exclusivity
As seen on
Tools for Monitoring Reputation
Friend Ranking
For the Win
Social Games
Considerations
Further Reading
III. Objects of My Desire
7. Hunters Gather
Collecting
Saving
What
Use when
How
Considerations
Related patterns
As seen on
Favorites
What
Use when
How
Why
Related patterns
As seen on
Displaying
What
Use when
How
Why
Related patterns
As seen on
Add/Subscribe
What
Use when
How
Why
Related patterns
As seen on
Tagging
What
Use when
How
Recommendations
Related patterns
As seen on
Find with Tags
What
Use when
How
Recommendations
Why
Related patterns
As seen on
Tag Cloud
What
Use When
How
Why
As seen on
Further Reading
8. Share and Share Alike
Tools to Enable Organic “Word of Mouth”
Send/Share Icon
What
Use when
How
Internationalization
Known issues
Why
Related patterns
As seen on
Bookmarklet
What
Use when
How
Why
As seen on
Activity Streams
Private Sharing
Send This
What
Use when
How
Special cases
Why
Related patterns
As seen on
Casual Privacy
What
Use when
How
Why
Related patterns
Sources
As seen on
Ephemeral Sharing
Give Gift
What
Use when
How
Special cases
Why
Related patterns
As seen on
Public Sharing
Many Publics
Share This
What
Use when
How
Why
Related patterns
As seen on
Live Real-Time Sharing
Reposting
What
Use when
How
Why
As seen on
Social Bookmarking
Uploading to the Cloud
Embedding
What
Use when
How
Why
Related patterns
As seen on
Passive Sharing
Further Reading
9. The Global Soapbox
Broadcasting
Blogging
What
Use when
How
Posts
Presentation of posts
Why
Related patterns
As seen on
Podcasting
Video blogging
Microblogging
Publishing
Cross-posting
Virtual Magazine
Timestamp
What
Use when
How
Freshness
Related patterns
As seen on
Rights
Terms of Service
What
Use when
How
Internationalization
Why
Sources
As seen on
Licenses
Public Domain
Sources
Creative Commons
Creative Commons licenses
Sources
Copyleft
Sources
Copyright
Sources
Further Reading
10. Long-Time Listener, First-Time Caller
Soliciting Feedback
General Considerations
Vote to Promote
What
Use when
How
Why
Special considerations
Related patterns
As seen on
Thumbs Up/Down Ratings
What
Use when
How
Recommendations
Considerations
Vote counts: Why not percentages?
International considerations
Why
Related patterns
As seen on
Ratings (Stars or 1–5)
What
Use when
How
Considerations
Why
Accessibility
Related patterns
As seen on
Multifaceted Ratings
What
Use when
How
Why
Related patterns
As seen on
Comments
What
Use when
How
Considerations
Why
Related patterns
As seen on
Reviews
What
Use when
How
Considerations
Accessibility
Why
Related patterns
As seen on
Soliciting Feedback
What
Use when
How
Considerations
Why
As seen on
Further Reading
11. Watson, Come Quick!
Synchronous versus Asynchronous Communication
Sign In to Participate
Meta-conversation
What
Use When
How
Why
As Seen On
Contributed by
Forum
What
Use when
How
Moderation
Why
Related patterns
As seen on
Public Conversation
What
Use when
How
Why
Related patterns
As seen on
Private Conversation
What
Use when
How
Nudging
Backchannel
Why
Related patterns
As seen on
Group Conversation
What
Use when
How
Private group conversations
Public group conversations
Related patterns
As seen on
Arguments
Flame Wars
Vendettas
Sock Puppets
Response Notifications
Further Reading
IV. A Beautiful Day in the Neighborhood
12. Barnraising
Collaboration
Manage Project
What
Use when
How
Why
Related patterns
As seen on
Voting
What
Use when
How
Why
Related patterns
As seen on
Collaborative Editing
What
Use when
How
Why
Related patterns
As seen on
Suggestions
What
Use when
How
Why
As seen on
Edit This Page
What
Use when
How
Special cases
Why
As seen on
The Wiki Way
What
Use when
How
Why
Related patterns
As seen on
Crowdsourcing
What
Use when
How
Why
As seen on
Further Reading
13. Heard It Through the Grapevine
Keeping Up
Tuning In
Following
What
Related patterns
Filtering
What
Use when
How
Why
As seen on
Recommendations
What
Use when
How
Why
Related patterns
As seen on
Social Search
Real-Time Search
What
Use when
How
Why
Related patterns
As seen on
Conversational Search
What
Use when
How
Why
As seen on
Pivoting
Anticipatory Content
Further Reading
14. One of Us, One of Us
Relationships
Find People
What
Use when
How
Browsing for people
Searching for connections
Finding friends from email, IM buddy list/contacts, and other networks
Discovery recommendations
Why
Related patterns
As seen on
Adding Friends
What
Use when
How
Confirming friendship/two-way connections
One-way following (aka asynchronous following)
Implicit and explicit relationships
Fans and fame (aka asynchronous following)
Temporal connections
Ignore me
Why
Related patterns
As seen on
Circles of Connections
What
Use when
How
Why
Related patterns
As seen on
Publicize Relationships
What
Use when
How
Why
Related patterns
As seen on
Unfriending
What
Use when
How
Blocking
Ostracizing
Bozofilter
Why
Related patterns
As seen on
The Ex-Boyfriend Anti-Pattern
Groups
What
Use when
How
Ridiculously easy group formation
Create
Finding groups
Participation
Administration
Why
Related patterns
As seen on
What’s Age Got to Do with It?
Dating and the One-on-One Connection
Flirting
What
Use when
How
Why
As seen on
Cybersex/Sexting
What
Use when
How
Why
As seen on
Further Reading
15. Good Cop, Bad Cop
Community Management
Norms
Role Model
Potemkin Village (Anti-Pattern)
Collective Governance
Group Moderation
Collaborative Filtering
What
Use when
How
Why
Related patterns
As seen on
Report Abuse
What
Use when
How
Report Abuse link
Optional icon
Abuse report form
Confirmation
Abuse tracking
Why
Related patterns
As seen on
Sources
Further Reading
16. Where in the World?
The Local Connection
Being Local
What
Use when
Face-to-Face Meeting
What
Use when
How
Pre-event creation
Pre-event attendees
Post-event attendees
Public events
Semipublic events
Related patterns
As seen on
Party
What
Use when
How
Preparty planning
Invitees
After party
Why
Related patterns
As seen on
Calendaring
What
Use when
How
Selecting a specific date
Calendar details
Why
Related patterns
As seen on
Reminding
What
Use when
How
Related patterns
As seen on
Geo-Tagging
What
Use when
How
Why
Related patterns
As seen on
Geo-Mapping or Near Me Now
What
Use when
How
Gatherings
Why
Considerations
Related patterns
As seen on
Geo-Tracking or Where I’ve Been
What
Use when
How
Why
Related patterns
As seen on
Neighborhood
What
Use when
How
Why
Related patterns
As seen on
Further Reading
V. But Wait...There’s More!
17. Corporations Are People, My Friend
Consumer Enterprise Experiences
Workers are Mobile
Single Sign-On
The Corporate Identity and Profile
Contacts and Relationships
What Is the Social Object?
What Are the Jobs to be Done?
The Status/Activity Stream
Communicating Without Email
Administration and Moderation
Other Tools
Further Reading
18. Designing Around Openness
Play Well with Others
The Open Stack, the Social Stack
Open Source
Opening Out
Badging
What
Use when
How
Why
Related patterns
Open Standards (Semantics and Microformats)
What
Use when
How
Why
Related patterns
Opening In
Import
What
Use when
How
Why
Hosted Modules
What
Use when
How
Going Both Ways
Open APIs
What
Use when
How
Why
As seen on
Further Reading
19. Epilogue
And In the End...
A. About the Authors
B. O’REILLY®: Designing Social Interfaces
Index
About the Authors
Copyright
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