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Imperial Library
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Index
Title Page
Copyright Page
Foreword
Introduction
Part 1 - Testing Your Business Book Idea
Chapter 1 - Test Your Idea First
Chapter 2 - Is There a Market for Your Book?
Chapter 3 - Making the Commitment and Keeping It
Chapter 4 - Before You Write a Word
Part 2 - Writing Your Proposal and Sample Chapter
Chapter 5 - The Proposal That Gets You the Contract
Chapter 6 - How to Write a Convincing Proposal
Chapter 7 - How to Find and Present Competitive Information
Chapter 8 - Getting Help with Your Proposal
Chapter 9 - Writing a Winning Sample Chapter
Part 3 - Finding an Agent and Other Helpers
Chapter 10 - How to Find the Best Literary Agent for Your Book
Chapter 11 - How to Work with a Literary Agent
Chapter 12 - Ghostwriters, Collaborators, Freelance Editors, and Book Doctors
Chapter 13 - Working with a Co-Author
Part 4 - Finding a Publisher and Negotiating a Contract
Chapter 14 - Business Books Are Different
Chapter 15 - Business Book Publishing 101
Chapter 16 - What a Publisher Expects You to Bring to the Table
Chapter 17 - Negotiating a Fair Contract
Part 5 - Writing and Publicizing Your Book
Chapter 18 - Working with Your Editor
Chapter 19 - Voice, Point of View, and Style
Chapter 20 - Working with Your Publisher’s Sales and Marketing People
Chapter 21 - Working with Your Publisher’s Publicity People
Chapter 22 - Working with Independent Publishers, Distributors, Media Trainers, ...
Chapter 23 - Usual and Unusual Ways to Promote Your Book
Part 6 - Using Your Published Book to Enhance Your Career
Chapter 24 - Enhancing Your Career and Growing Your Business
Chapter 25 - Building a Career Based on Your Book
Index
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