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Index
Acknowledgments xv
Foreword
Introduction
Initial Considerations
Portfolio-Options and Building 5
Sourcing Options
QPR-Quality Price Ratio 11
Packaging
Branding-Not about the Wine 15
Balancing the Portfolio 16
Building a Business Model
Office Requirements 20
Geography Decision: National or Regional
Warehouse 25
Summary
Licensing, Permits, and Definitions
Necessary Licenses and Other Licensing to Consider Now 32
Portfolio-Selection and Decisions
Personalities-A Relationship, Not a One Time Purchase
Contracts 45
Expectations-Yours and Theirs 46
References 55
Planning, Preparation and Preparedness........
FDA-Food and Drug Administration 62
Primary American Source (Appointment Letter)
COLA Guidelines and General Information about Labels 64
Containers
Freight Forwarder 82
Customs Broker
The Next Steps
Pricing the Wine 90
Summary 98
It's On The Water-Maximize Your Time
Setting up a Website
Bookkeeping, Invoicing, Forms and Inventory Management
Warehouse & Customs Broker Notification and Arrangements 110
Pre-Selling 112
Submitting to Publications 113
Summary 117
Distribution-The First Stages
Following the Distribution Trail 126
What They are Looking For-Are You on the Same Page 128
Vetting the Distributor 129
Partner with your Distributor 131
Franchise States 132
Control States 133
Territory Assignments and Restrictions
Summary 138
Distribution-The Next Stage
Incentives-Ongoing 145
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