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Index
1.
Introduction: Food Is Passion
2.
Before You Leap
How They Got Their Start – Svedala Bakery
3.
Get Cooking
How They Got Their Start – Cakes By Look
4.
The Red Tape: Business Licenses & Health Code Requirements
Registering Your Business
Finding Your Kitchen
Other Health Code Considerations
How They Got Their Start – Primal Pacs
5.
Sales Channels: Where You Can Sell Your Products
Wholesale
Farmers’ Markets
Craft Shows & Festivals
Online Retail
Special Events
How They Got Their Start – Half Pint Ice Cream
6.
Branding: Designing Your Look
Creating Your Logo
Websites: Online All The Time
Packaging
You
How They Got Their Start – Intrigue Chocolates Co.
7.
Building A Business Plan
Company Description
Cost Analysis
Pricing Your Products
Cash Forecasting
Income Statements
Balance Sheets
How They Got Their Start – The Savory Gourmet
8.
Money Money Money
Funding Your Dream
Keeping Track of It
How I Got My Start – Petit Four Legs
9.
Appendices
I Greta's Gluten-Free Goodies Sample Business Plan
II Useful Culinary Measurements & Abbreviations
III Recipe Testing Worksheet
IV Product Cost Worksheet
V Product Pricing Worksheet
VI Cash Forecast Worksheet
VII Projected Income Statement Worksheet
VIII Projected Balance Sheet Worksheet
IX Culinary Resources
X Business Resources
XI Business Startup Checklist
XII State & US Territory Startup Roadmap
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