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Index
Title Page Important Disclaimer Acknowledgements Foreword About the Author Who Else Wants to Be in the Single Best Business for Creating a Great Lifestyle ... There’s a Big Difference Between Creating a Top-Selling Information Product and ... SECTION I - Prepare to Succeed Chapter 1 - The Business Model that Generates Quick, Sustainable Wealth
1. Replaces Manual Labor by “Multiplying Yourself” and Leveraging What You Know 2. Buyers of Your Information Products Will Buy More 3. A Small Amount of Interaction with Buyers Is Possible 4. Few Staff Members Are Necessary 5. Little Investment Is Needed to Get Started 6. Large Profit Potential Exists
Chapter 2 - Information Marketing and How To Generate So Much Money Chapter 3 - A Detailed Outline of the Business You Are Building Chapter 4 - Three Most Important Factors in the Success of Your Info-Marketing Business
Marketing Research Continuity Income Marketing Systems to Generate New Customers
Chapter 5 - What About Creating an Internet Business and Getting Rich Selling E-Books?
Online Order Forms Digital Delivery Membership Sites No Storefront
Chapter 6 - Identifying a Market That Will Support You in Style
The Best Business Positioning The Key Is Identifying a Hungry Market Best Markets for Information Products How to Find Out What Customers Want
Chapter 7 - How Two Info-Marketers Connected with a New Target Market Chapter 8 - Information Marketing Is as Easy as Selling Paper and Ink
41 Types of Information Products Publish on Demand Automatic Implementation Products Specialize, Specialize, Specialize! Don’t Fall in Love with a Product You Must Deliver to Make Money
Chapter 9 - Essential Ingredients of a Successful Information Marketing Business
The Raw Materials The Skills
Chapter 10 - Where All the Money Is in the Info-Marketing Business
New Customer Upsell Group Coaching Seminars
Chapter 11 - Determining What to Charge for Info-Marketing Products and Services
Defining Cost Determining the Selling Price
Chapter 12 - The Best Way to Launch Your New Info-Marketing Business SECTION II - The Cheap and Easy Way to Launch Your Info-Marketing Business Chapter 13 - An Easy Way to Get Paid to Create Your First Information Product Chapter 14 - Marketing Strategies to Sell Registrations to Your Teleseminar Series Chapter 15 - Producing Terrific Calls that Also Create a Great Information Product Chapter 16 - Using a Teleseminar Series to Launch Your Coaching Program Chapter 17 - Why Not Webinars Instead of Teleseminars? Chapter 18 - The Shortcut to Turn Your Teleseminar Series into a Product Chapter 19 - Best Way to Launch Your Info-Marketing Business: Teleseminar Series SECTION III - Allowing Others to Launch Your Info-Marketing Business for You Chapter 20 - How One Info-Marketer Launched His Business Using Joint Ventures Chapter 21 - Joint Ventures and Using Them to Launch an Info-Marketing Business Chapter 22 - The Key to Joint Venture Success: Make It Easy to Work With You Chapter 23 - How To Go from Zero to Seven Figures with Zero Advertising Chapter 24 - The Importance of Product Pricing When Offering Joint Ventures Chapter 25 - Simple Changes Multiplied Product Price Four Times Chapter 26 - Eight Easy Ways to Get Others to Endorse You and Your Products
Endorsed Mailing Endorsed E-Mail Guest on Their Teleseminar Speaking at Their Seminar Product Insert Thank-You Page Banner Advertisement Promoting Your Own Event
Chapter 27 - Lee Milteer Discovers Her Calling and Turns It into Millionaire Smarts Chapter 28 - Other Sources of Joint Venture Partners Chapter 29 - How a Vacuum Salesman Created a Business with Zero Marketing Costs Chapter 30 - Using “Sugar Daddies” to Deliver Customers into Your Business Chapter 31 - Best Way to Launch Your Info-Marketing Business: Joint Ventures SECTION IV - Launch Your Info-Business with a Provocative Diagnostic Survey Chapter 32 - How a Family-Owned Jewelry Store Created a Shining Info-Business Chapter 33 - The Single Most Profitable Marketing Tool for Info-Marketers Chapter 34 - The Diagnostic Survey: Making Them Feel Uncomfortable Chapter 35 - Your Diagnostic Survey: Turning a Prospect into a Customer Chapter 36 - Best Way to Launch Your Info-Marketing Business: Diagnostic Surveys SECTION V - Making a Big Splash in Your Industry with a New Event Chapter 37 - How to Launch an Info-Business with a Three-Day Event Chapter 38 - Anatomy of a Successful Info-Marketing Seminar Business Launch
Choose a Date Choose a Location Create Marketing Materials and Pricing Create a Budget Execute
Chapter 39 - You Can Still Make Big Money from Small Audiences Chapter 40 - Building an Event that Launches Your Continuity Program
Outlining the Content
Chapter 41 - Foreclosure Can Be a Good Thing . . . Just Ask Ted Thomas Chapter 42 - Filling Your Seminar with Paid Registrants
Early Planning Is Your Shortcut to a Successful Event Execute Your Event’s Marketing Increase Your Marketing to a Fever Pitch Home Stretch One Final Push
Chapter 43 - Offering Your Coaching Program to Generate Maximum Sales Chapter 44 - Best Way to Launch Your Info-Marketing Business: Seminar SECTION VI - Create an Info-Marketing Business to Generate New Customers for ... Chapter 45 - How Using a Little Horse Sense Improves Results Chapter 46 - Harmony Tenney Combines Sales Ability with Radio Advertising Chapter 47 - Recover Your Marketing Investment and Get New Customers for Free Chapter 48 - One Person Can Do It All with the Right Marketing Tools in Place Chapter 49 - Attracting Customers for High-Priced Products and Services Chapter 50 - Capture Additional Customers with a Variety of Products and Services SECTION VII - Transitioning from Launch Mode into Growing a Successful, ... Chapter 51 - What To Do If Your Product Launch Strikes Out Chapter 52 - Easy-to-Follow Guide to Fast Product Packaging
Binder Materials DVDs of Product DVD Packaging Avoid Confusing Your Customers Audio Files Audio CD Packaging “Read This First” Letter Graphic Designers, Duplicators, and Fulfillment Companies
Chapter 53 - Social Media Myths Revealed and How You Really Use It in a Business Chapter 54 - The Information Marketing Money Machine™ Chapter 55 - Quick Reference Guide for Essential Info-Marketing Operations
Copyright Fair Use and Permissions for Copyright Protected Work Trademarks Product Disclaimers Data Security Essential Documents Insurance Sales Tax Disaster Recovery
Chapter 56 - The Money Collecting Machine for Your Info-Marketing Business Chapter 57 - Automating Your Business So You Can Set It Up and Forget It
InfusionSoft
Chapter 58 - Juggling Responsibilities While Launching Your New Info-Business Chapter 59 - How to Trust Your Skills and Be Skeptical of Your Beliefs Chapter 60 - The Source of All Info-Marketing Breakthrough Success Epilogue Glossary of Information Marketing Terms Index Who Else Wants to Be in the Single Best Business for Creating a Great Lifestyle ... There’s a Big Difference Between Creating a Top-Selling Information Product and ... Subscribe to Entrepreneur Magazine Copyright Page
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