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Index
Contents
Title
Copyright
Canvas
Chapter 1: Business Model Thinking: Adapting to a Changing World
Let’s take a wild guess: You’re reading this book because you’ve given some thought to changing your career.
Chapter 2: The Business Model Canvas
Every Organization Has a Business Model
The Harsh Truth
The Nine Building Blocks
Customers
Value Provided
Channels
Customer Relationships
Revenue
Key Resources
Key Activities
Key Partners
Costs
Now It’s Your Turn
My Organization’s Business Model
craigslist’s Business Model
Chapter 3: The Personal Business Model Canvas
The Personal Business Model Canvas
Your First Personal Business Model: Drafting time!
A Personal Story for Every Building Block
Key Resources: (Who You Are/What You Have)
Key Activities: (What You Do)
Customers: (Who You Help)
Value Provided: (How You Help)
Channels: (How They Know You/How You Deliver)
Customer Relationships: (How You Interact)
Key Partners: (Who Helps You)
Revenues and Benefits: (What You Get)
Costs: (What You Give)
How Chris Revised Her Personal Business Model
Reflect
Chapter 4: Who Are You?
Discovering You
The World Beyond Work
Answering the “Who Am I?” Question
Kristiina: A Truly Personal Business Model
Lifeline Discovery
Personality and Environment
Holland’s Six Tendencies
Uncover Your Key Personality Tendency
What Sort of Person Are You?
Defining Work, Defining Ourselves
What’s work to you?
Traditionally, experts have ascribed three meanings to work:
A Message to the Unsure
How Do You Spend Most of Your Time?
Chapter 5: Identify Your Career Purpose
Raise Your Purpose Flag!
Cover Story You!
The Three Questions
Your Brand-New Life
Purpose Statement
Putting Purpose into Play
What If You Can’t Define Your Purpose?
The Ever-Changing Purpose Statement
BMY Co-creators Raise Their Purpose Flags!
Revise
Chapter 6: Get Ready to Reinvent Yourself
Altering Your Perspective
As a Man Thinketh
Transcending Mental Models
The Editor
Chapter 7: Re-Draw Your Personal Business Model
Al Gore’s Personal Business Model Transformation
Redraw Your Personal Business Model
The Personal Business Model Canvas
Diagnosis Qs
Who You Help
How You Help
Who Helps You
The Personal Business Model Canvas
Reinvention Inspiration
Hind’s New Model vs. Traditional Record Label Model
J.D.’s Model v. 1.0: Box Salesman
J.D.’s Model v. 2.0: Blogger
J.D.’s Model v. 2.1: Super-blogger
Maarten’s Expanded Model
Act
Chapter 8: Calculate Your Business Value
What a Paycheck Teaches
Sales – Expenses = Earnings
How Enterprises Use Money
Take-Home Pay’s True Meaning
A Surprising Truth About Business
Calculating Your Worth
Chapter 9: Test Your Model in the Market
Does Your Model Match Customer Reality?
Search
How to Test a Business Model
Get Out!
Go Further
Verify Assumptions Within Each Building Block
Prepare to Validate Customers
Chapter 10: What’s Next?
More Ways to Apply the BMY Methodology
Extras
The Business Model You Community
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