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Imperial Library
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Index
Cover
Title Page
Dedication
Copyright
Contents
About the Author
1. Business Foundation
Building the Business
SWOT Analysis: Strengths, Weaknesses, Opportunities, Threats
Sidebar: Ideal Customer Profile
The Three Tiers of Buying Behavior
Just Because You Can Doesn’t Mean You Should
Sidebar: Specialization
Tools of the Trade
The Success of Failure
Sidebar: LEAP
2. Branding
Is Your Baby Ugly?
What Does Your Brand Say About You?
How to Build Your Love Brand
How Much Is Free?
3. Marketing and Promotions
Why Marketing Won’t Get You Clients
Tips for Effective Marketing
The Bell Curve and Buying Behavior
Portfolio Building
JUMP PAGE: Five Tips for Designing Your Nursery Portraits
Marketing and Promotional Ideas
Baby’s First Year: The Milestone Bundle
Working with OB/GYN Offices
Partnership Marketing
JUMP PAGE: Tips for Capturing Baby’s First Year
4. Lighting and Equipment
Keep the Lighting Simple
Zoro Lighting
Snap, Crackle, Pop Lighting
Profile Lighting
Natural Window Lighting
Understanding Your Camera
5. Newborn Posing
Preparing for a Newborn Session
Stay in Control
When to Reschedule
Wardrobe Planning
Accidents Will Happen
What to Do When Baby Cries
Props and Posing
Sidebar: The What-to-Expect Guide
Sidebar: Supply Checklist
Safety First!
Working with an Assistant
Working Alone
Tips for La La Land
6. Postproduction
Adobe Lightroom
Skin-Smoothing Techniques
Working with Actions
Working with Composites
Steps for a Ten-Minute Creative Edit
7. Pricing for Profit
Shoot and Burn and Burn and Burn
Priced for Profit
Sidebar: Digital Proofs
Sidebar: Face-to-Face Sales
In-Person Selling
Show, Don’t Tell
Selling the Experience
Selling Using ProSelect
8. Interview with the Pros
9. Working with Charities
10. Resources
Index
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