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Index
FRONTIERS OF SOCIAL PSYCHOLOGY
Contents
About the Editors
Contributors
I Introduction
1 Attitudes and Attitude Change
ATTITUDES: NATURE AND MEASUREMENT
The Basics
Measurement Then and Now
Implicit Attitudes: A Closer Look
ATTITUDES: FORMATION AND ORIGINS
Attitude Formation
Origins
Affect: A Corrective to the Common Cold Cognition Approach
ATTITUDES: CHANGE AND RESISTANCE
Information Processing Approaches to Persuasion
Attitude Functions in Persuasion
Resistance to Persuasion
ATTITUDES: BEYOND EVALUATION
Attitude Strength
Attitudinal Ambivalence
ATTITUDES: MUTUAL IMPACTS OF BELIEFS AND BEHAVIORS
Attitudes as Predictors of Behavior
Behavior as a Predictor of Attitudes: The Cognitive Dissonance Approach
ATTITUDES: THE SOCIAL CONTEXT
Social Identity and Attitudes
Persuasion from Majority and Minority Groups
Normative Beliefs and Influence
REFERENCES
II Attitudes
2 Structure of Attitudes
ATTITUDE REPRESENTATION IN MEMORY
Explicit and Implicit Representations
Internal Structure of Explicit and Implicit Attitudes
Structural Relations between Implicit and Explicit Attitudes
ATTITUDINAL JUDGMENTS
Processes Underlying Judgments and Corresponding Structures
MODELS OF THE RELATION BETWEEN MEMORY REPRESENTATIONS AND JUDGMENTS
REPRESENTATIONAL MODELS OF ATTITUDES
Memory as the Primary Basis for Judgments
Models of Rigid Implicit Attitudes
MODELS EMPHASIZING ONLINE INFORMATION
MODELS INTEGRATING MEMORY REPRESENTATIONS AND ONLINE INFORMATION
Social Judgment Theory
Information Integration Theory
The Activation and Comparison Model
Models of Malleable Implicit Attitudes
The Potentiated Recruitment Framework
FINAL COMMENTS
AUTHORS’ NOTE
NOTE
REFERENCES
3 Attitude Measurement
DIRECT QUESTIONS: EXPLICIT SELF-REPORTS OF ATTITUDES
Respondents’ Tasks
Question Comprehension
Information Retrieval and Judgment
Response Formatting
Response Editing
Implicit Measures of Attitudes
Response Time Measures
Low Tech Alternatives
Context Effects on Implicit Measures
PSYCHOPHYSIOLOGY AND BEHAVIORAL OBSERVATION
Psychophysiological Measures
Behavioral Observation
THEORETICAL IMPLICATIONS: CONTEXT DEPENDENCY AND THE NATURE OF ATTITUDES
REFERENCES
4 Implicit Attitudes 101
CONCEPTUALIZATION AND MEASUREMENT OF IMPLICIT ATTITUDES
FOUNDATIONS OF IMPLICIT ATTITUDES
Experiences and Socialization
Self-Related Attitude Objects
Cultural Evaluations
RELATIONSHIP BETWEEN IMPLICIT AND EXPLICIT ATTITUDES
Variability in the Correspondence between Implicit and Explicit Attitudes
Self-Presentation
Attitude Strength
Additional Moderators
FLEXIBILITY OF IMPLICIT ATTITUDES
Accessibility Effects
Impact of Stimuli Sets
IMPLICIT ATTITUDES AND BEHAVIORS
Implicit Attitudes Predict Behavioral Responses
Spontaneous, Uncontrollable, or Nonconscious Behaviors
Motivation and Opportunity for Control
Discrepancies between Implicit and Explicit Attitudes
CONCLUSION
REFERENCES
III Attitudes
5 Attitude Formation and Change through Association
ATTITUDE FORMATION AND CHANGE THROUGH ASSOCIATION: A CLOSER LOOK AT EC
EC and CC (Classical Conditioning):1 Similarities and Differences
APPLICATIONS OF EC
EC in Social Psychology
EC and Balance Theory
EC and Self
EC in Advertising
Forbidden Fantasies and Phobias: EC in Clinical Psychology
WHAT IS LEARNED? ADDRESSING THE MECHANISMS UNDERLYING EC WITH THE US-REVALUATION PARADIGM
DIRECTIONS FOR FUTURE RESEARCH: PROCESSES, PREFERENCES AND INFERENCES
NOTE
REFERENCES
6 Origins of Attitudes
TRIPARTITE MODEL
COGNITIVE ORIGINS
AFFECTIVE ORIGINS
BEHAVIORAL ORIGINS
IMPLICIT AND EXPLICIT ORIGINS
EVOLUTIONARY ORIGINS
GENETIC ORIGINS
ATTITUDE SOUP: COMBINATIONS OF ATTITUDE FORMATION PROCESSES
“CAN” AND “DO”
CONCLUSION
REFERENCES
7 The Role of Affect in Attitudes and Attitude Change
BACKGROUND
The Primacy of Affect
Affect and the Organization of Attitudes
Early Evidence for Affective Influences on Attitude Valence
COGNITIVE APPROACHES LINKING AFFECT AND ATTITUDES
Affective Influences on Attitudes: The Memory Account
Affective Influences on Attitudes: The Misattribution Explanation
Affective Influences on Processing Strategies
Integrative Theories: The Affect Infusion Model (AIM).
THE EVIDENCE FOR AFFECTIVE INFLUENCES ON ATTITUDES
Affect and Attitudes toward Others.
Affect and Attitudes about the Self
Affect and Intergroup Attitudes
AFFECT AND ATTITUDE CHANGE
Affect and Attitude Change through Persuasion
Affect and the Production of Persuasive Messages
Affect and Dissonance-Induced Attitude Change
SUMMARY AND CONCLUSIONS
ACKNOWLEDGMENTS
REFERENCES
IV Attitudes
8 Information Processing Approaches to Persuasion
PERSUASION AS INFORMATION PROCESSING: CONCEPTUAL ISSUES
HOW MUCH THOUGHT?
DUAL-PROCESSING MODELS
The Elaboration Likelihood Model
The Heuristic–Systematic Model
Concluding Remarks on Dual-Processing Accounts
THE UNIMODEL APPROACH: CONTINUOUS PARAMETERS OF EVALUATIVE JUDGMENT
Information Complexity, Length, and Ordinal Position
The Concept of Evidence
The Concept of Relevance
Activation of Prior Beliefs
Biased Processing
PERSUASION AS A SEQUENTIAL PROCESS
Relatedness of Early and Late Information
CONNECTIONIST MODELING OF INFORMATION PROCESSING IN PERSUASION: A THEORETICAL COMPLEMENT TO SYMBOLIC THEORIES
The Connectionist Approach
Biased Processing in a Connectionist Network
REFERENCES
9 Attitude Functions in Persuasion
OF WHAT USE ARE OPINIONS?
A New Wave of Research on Attitude Function
IMPLICATIONS FOR PERSUASION
The Function Matching Hypothesis
The Message Processing Hypothesis
EVIDENCE REGARDING THE FUNCTIONAL MATCHING EFFECT
Individual Difference Approaches
Why Does Functional Matching Work?
EVIDENCE REGARDING DIFFERENT TYPES OF MESSAGE PROCESSING
Self-Affirmation
A Final Thought: An Argument for a Hierarchical Perspective on Attitude Function
CONCLUSIONS
AUTHOR NOTE
REFERENCES
10 A New Framework for Resistance to Persuasion
A NEW DIRECTION IN RESISTANCE RESEARCH
THE RESISTANCE APPRAISALS HYPOTHESIS
Positive Resistance Appraisals
Negative Resistance Appraisals
The Moderating Role of Elaboration
RESISTANCE APPRAISALS IN CLASSIC RESISTANCE PHENOMENA
Inoculation Theory
The Sleeper Effect
RESISTANCE APPRAISALS IN ATTITUDE PERSISTENCE
APPLYING RESISTANCE APPRAISALS TO OTHER DOMAINS
SUMMARY AND CONCLUSIONS
REFERENCES
V Attitudes
11 Attitude Strength
DEFINITION AND STRUCTURE OF ATTITUDE STRENGTH
Understanding Attitude Strength Labels
Extremity
Importance
Accessibility
Ambivalence
Dimensionality of Attitude Strength
Factor Analytic Studies
META-ATTITUDINAL VS. OPERATIVE MEASURES OF ATTITUDE STRENGTH
Origins and Consequences Studies
ATTITUDE STRENGTH AND RESPONSE EFFECTS
Response Effects
Attitude Strength and Response Effects
THEORETICAL PERSPECTIVES ON ATTITUDE STRENGTH
Awareness and Consistency
Automatic Activation and Attitude Guidance
Fluidity in Potentiated Recruitment
CONCLUDING REMARKS
REFERENCES
12 Attitudinal Ambivalence
INTRODUCTION AND OVERVIEW
CONCEPTUAL AND OPERATIONAL DEFINITIONS OF ATTITUDINAL AMBIVALENCE
Conceptual Definitions of Ambivalence
Operational Definitions of Ambivalence
ANTECEDENTS OF AMBIVALENCE
Top-Down Processes
Bottom-Up Processes
CONSEQUENCES OF AMBIVALENCE
Ambivalence as a Dimension of Attitude Strength
Ambivalence and Attitude Stability
Ambivalence and Attitude Pliability
The Impacts of Ambivalence on Information Processing
Ambivalence and the Attitude–Behavior Relationship
Other Work on Consequences of Ambivalence
FUTURE DIRECTIONS FOR RESEARCH ON AMBIVALENCE
Felt versus Potential Ambivalence
Other Measures of Ambivalence
REFERENCES
VI Attitudes
13 Attitudes and the Prediction of Behavior
THE COGNITIVE FOUNDATION OF ATTITUDES
DEFINING THE PSYCHOLOGICAL OBJECT
GLOBAL ATTITUDES AND THE PREDICTION OF BEHAVIOR
Racial Attitudes and Discriminatory Behavior: An Illustration
Linking Global Attitudes to Behavior: The MODE Model
THE PRINCIPLE OF COMPATIBILITY
Behavioral Aggregation
Predicting Specific Actions
The Cognitive Foundation of Behavior
Empirical Support for the TPB
SUMMARY AND CONCLUSIONS
NOTES
REFERENCES
14 How Behavior Shapes Attitudes
COGNITIVE DISSONANCE THEORY
The Magnitude of Dissonance
Reducing Cognitive Dissonance
CLASSIC EXPERIMENTS ON COGNITIVE DISSONANCE
Justifying Untruths
Justifying Difficult Decisions
Justifying Effort
Justifying a Failure to Act
INVESTIGATING THE MOTIVATIONAL ENGINE THAT DRIVES COGNITIVE DISSONANCE
The Role of Arousal
The Role of Aversive Consequences
The Role of the Self
NEW DIRECTIONS IN DISSONANCE RESEARCH
Using Dissonance to Motivate Prosocial Behavior
The Role of Culture in Dissonance
The Role of the Group in Dissonance
CODA: HOW BEHAVIOR SHAPES ATTITUDES
REFERENCES
VII Attitudes
15 Social Identity and Attitudes
ATTITUDES AND THE SOCIAL CONTEXT
SOCIAL IDENTITY THEORY AND ATTITUDES
Prototypes and Normative Attitudes
Depersonalization and Referent Informational Influence
DISCOVERING THE NORMATIVENESS OF ATTITUDES
Behavioral Averaging, Group Polarization, and Normative Attitudes
Communication and Normative Attitudes
ATTITUDE CHANGE
Persuasion
Dissonance
Vicarious Dissonance
Minority Influence
The Third-Person Effect
ATTITUDES AND ACTION
Attitude–Behavior Relations
Collective Action
SUMMARY AND CLOSING COMMENTS
AUTHOR NOTES
REFERENCES
16 Persuasion from Majority and Minority Groups
PHASE 1: EARLY RESEARCH ON MAJORITY INFLUENCE AND CONFORMITY (PRE-1970)
PHASE 2: EARLY RESEARCH ON MINORITY INFLUENCE AND INNOVATION (LATE 1960S TO 1980)
PHASE 3: COMPARING MAJORITY AND MINORITY INFLUENCE (MID-1970S TO 1990)
Conflict-Based Models
Group-Identification Based Approaches
PHASE 4: THE COGNITIVE-RESPONSE ERA (MID-1980S TO THE PRESENT)
CURRENT AND FUTURE RESEARCH DEVELOPMENTS
CONCLUDING REMARKS
NOTE
REFERENCES
17 Normative Beliefs as Agents of Influence
SOCIAL NORMS AND RELATED CONCEPTS
NORMS AS LEVERS OF PERSUASION
NORMATIVE BELIEFS ONLY RESULT FROM SOCIAL INTERACTION
Seeing Other People Act
Guided Discussions
Normative Feedback
Normative Messages
NORMATIVE BELIEFS ONLY INFLUENCE BEHAVIOR WHEN THEY COME FROM A CLOSE REFERENT GROUP
NORMATIVE BELIEFS ONLY INFLUENCE BEHAVIOR IN AMBIGUOUS SITUATIONS
NORMATIVE BELIEFS ONLY INFLUENCE PUBLIC BEHAVIORS
PEOPLE KNOW WHEN THEY HAVE BEEN INFLUENCED BY NORMATIVE INFORMATION
THEORETICAL APPROACHES
The Focus Theory of Normative Conduct
Norms as Standards
Deviance Regulation Theory
UNRESOLVED QUESTIONS
The Desire to Be Different
Others Do as I Do
Dual Cognitive Processes?
An Affective Pathway?
AUTHOR’S NOTE
REFERENCES
Author Index
Subject Index
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