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Index
Cover
Title Page
Copyright
Contents
Introduction
Why Would I Write a Book About Social Media and More Importantly, Why Should You Read It? by Dan Kennedy
Data Speaks Louder Than Beliefs by Kim Walsh-Phillips
#NoBSsm Tweetable Takeaways
Chapter 1: In Search of Something Better
How to Find Profit in an Unprofitable World by Dan Kennedy
From In Desperate Need to In-Demand by Kim Walsh-Phillips
#NoBSsm Tweetable Takeaways
Chapter 2: Social Media Is Not Marketing
Media is Not Marketing by Dan Kennedy
Breakthrough Moments by Kim Walsh-Phillips
#NoBSsm Tweetable Takeaways
Chapter 3: All About that Base, Direct Response
Six Direct Response Marketing Principles That Have to be Applied to Social Media Marketing or You Might as Well Set Your Money on Fire (as Most Companies Do) by Kim Walsh-Phillips
The Importance of Creating Your Unique Selling Proposition by Dan Kennedy
#NoBSsm Tweetable Takeaways
Chapter 4: It’s Not All About You. Or Is It?
The Most Powerful Marketing Tactic (per Google) by Dan Kennedy
How to Create Celebrity Status Through Facebook by Kim Walsh-Phillips
#NoBSsm Tweetable Takeaways
Chapter 5: What Is Your Niche?
Niche Marketing by Dan Kennedy
Be a Magnet to Your Target Customers by Kim Walsh-Phillips
Get More of Your Best Customers by Kim Walsh-Phillips
Survey Your Best Customers by Kim Walsh-Phillips
#NoBSsm Tweetable Takeaways
Chapter 6: Magnetic Leads
How to Quickly Create an Effective Lead Magnet by Kim Walsh-Phillips
Get Your Target Market to Opt-In by Kim Walsh-Phillips
#NoBSsm Tweetable Takeaways
Chapter 7: Build Your Tribe
How to Set Up an Effective Ad on Facebook by Kim Walsh-Phillips
Going After Local Search by Graig Presti
How Paying for Likes Can Actually Help Your Business (and Other Shocking Insights) by Kim Walsh-Phillips
#NoBSsm Tweetable Takeaways
Chapter 8: Everything Else
What About LinkedIn? by Kim Walsh-Phillips
Unnecessary Distractions by Kim Walsh-Phillips
#NoBSsm Tweetable Takeaways
Chapter 9: The Magical World of Email
The Monetizing Magic, Crafting Effective Emails by Kim Walsh-Phillips
What Disney VIP Treatment Can Teach You About Email Marketing by Dan Kennedy
Effective Emails: How Obama Did It by Kim Walsh-Phillips
#NoBSsm Tweetable Takeaways
Chapter 10: Make It Your Nature to Nurture
How to Nurture a Prospect Through Facebook Even If They Never Opt-In to Your Email List by Kim Walsh-Phillips
Nurture Leads Into Sales: The Engagement by Kim Walsh-Phillips
#NoBSsm Tweetable Takeaways
Chapter 11: It’s the Little Things that Count
Effective Content 101: An Interview with Ahava Leibtag by Kim Walsh-Phillips
Why Micro-Commitments Matter by Kim Walsh-Phillips
#NoBSsm Tweetable Takeaways
Chapter 12: The Biggest Secret in Social Media Is Offline?
The Cost of Not Following Up by Dan Kennedy
Nurturing Prospects into Sales and Retaining Customers Through Newsletters by Shaun Buck
#NoBSsm Tweetable Takeaways
Chapter 13: Creating the Slam Dunk
Effective Calls to Action by Dan Kennedy
Making the Sale by Kim Walsh-Phillips
What Do You Do to Make the Sale without Breaking Trust? by Ari Galper
Where’s Your Hidden Money? by Kim Walsh-Phillips
From Sales Funnels to “Income At Will” by Dan Kennedy
#NoBSsm Tweetable Takeaways
Chapter 14: Transformation through Optimization
Landing Page Optimization: An Interview with Tim Ash by Kim Walsh-Phillips
Testing, Testing, 1, 2, 3: The Number-One Way to Prevent Wasted Marketing Dollars by Kim Walsh-Phillips
You’ve Gotta Play to Win by Kelly LeMay
Why Doesn’t a Click Turn into Business? by Parthiv Shah
#NoBSsm Tweetable Takeaways
Chapter 15: The Winner’s Circle
Book Winner Case Study by Kim Walsh-Phillips
#NoBSsm Tweetable Takeaways
Chapter 16: The Big Picture
Reaching More People by Kim Walsh-Phillips
The Trouble with Trending by Dan Kennedy
#NoBSsm Tweetable Takeaways
About the Authors
Index
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