Log In
Or create an account ->
Imperial Library
Home
About
News
Upload
Forum
Help
Login/SignUp
Index
Title Page
Copyright Page
Dedication
One - Trading Up to New Luxury: An Overview
Two - The Spenders and Their Needs: Sociodemographics, Emotional Drivers
Three - The Creators and Their Goods: Definitions, Forces, Practices
Four - Inside the New American Home: Retailers, Appliance Innovators
Five - Eating As an Emotional Experience: Panera, The Cheesecake Factory, ...
Six - Awakening the American Palate to Wine: Kendall-Jackson
Seven - The World Is a Sexy Place: Victoria’s Secret
Eight - The Old World in New Luxury Bottles: Belvedere, Boston Beer
Nine - Demonstrably Superior and Pleasingly Different: Callaway
Ten - Only the Best for Members of the Family: American Girl, Pet Food
Eleven - A Cautionary Tale of an Old Luxury Brand: Cadillac
Twelve - The Opportunity: Growth Areas, a Work Plan
Thirteen - A Call to Action
About Our Sources
Acknowledgements
Index
← Prev
Back
Next →
← Prev
Back
Next →