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Index
Title Page Table of Contents Introduction Part 1: Know Your Business Businesses Are People, Too How Businesses Really Make Money What Does Your Business Sell? Understanding Risk Love the One You’re With Part 2: Running a Business OKRs, Rocks, and Pebbles Opportunity Cost Good, Better, Best It Isn’t Personal Time Is Money Making Mistakes Positive Be Data Driven Negotiating Part 3: Business Mathematics Fully Loaded Salaries and Recordkeeping Reading a P&L Understanding Averages Selling It Part 4: The Part About People A Measured Response Communicating One Team Part 5: Business Terminology Functions, Processes, Services, and Capabilities Conclusion
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