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Index
Title Page
Table of Contents
Introduction
Part 1: Know Your Business
Businesses Are People, Too
How Businesses Really Make Money
What Does Your Business Sell?
Understanding Risk
Love the One You’re With
Part 2: Running a Business
OKRs, Rocks, and Pebbles
Opportunity Cost
Good, Better, Best
It Isn’t Personal
Time Is Money
Making Mistakes Positive
Be Data Driven
Negotiating
Part 3: Business Mathematics
Fully Loaded Salaries and Recordkeeping
Reading a P&L
Understanding Averages
Selling It
Part 4: The Part About People
A Measured Response
Communicating
One Team
Part 5: Business Terminology
Functions, Processes, Services, and Capabilities
Conclusion
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