Graphic Design Essentials by Walsh, Joyce -- Read -- Imperial Library of Trantor

Index

Cover Title Page Contents Preface 1 Introduction

Graphic Design is Everywhere Analyze Design Design Analysis: Environmental Graphics Introduction to Adobe Photoshop Design + Software Skills 1: Photoshop Layers, Lasso, Image Adjustments Major Points Summary Software Skills Summary Recommended Readings

2 The Elements of Design

Creating Powerful Designs Design Analysis: Elements of Design Color Introduction to Adobe Illustrator Design + Software Skills 2.1: Illustrator Drawing Design + Software Skills 2.2: Photoshop Vector vs. Raster Images Photoshop Filters Design Analysis: Complementary Color Grids Design + Software Skills 2.3: Illustrator Color and Drawing Major Points Summary Software Skills Summary Recommended Readings

3 Typography

Identifying Typefaces and Making Hard Choices Type Types: Serif Style Categories Beyond Serifs Formats Type Tips Adobe Illustrator Type and Advanced Tools Design + Software Skills 3.1: Illustrator Typography Tools Design Project 1: Lyrical Layouts Design + Software Skills 3.2: Illustrator Shape and Type on a Path Design + Software Skills 3.3: Illustrator Pen and Fill a Shape with Type Design + Software Skills 3.4: Illustrator Pen Tool, Curves, and Type on PathsDesign + Software Skills 3.5: Illustrator Vertical Type Tool and Convert Type to Shapes Design Project 2: Slang Type Design Project 3: Lyrical Layouts Major Points Summary Software Skills Summary Recommended Readings

4 Images

Attracting an Audience Illustration Photography Image Resolutions File Formats Acquiring Digital Images Design + Software Skills 4.1: Image Banks and Photoshop Good Crop, Bad Crop Design + Software Skills 4.2: Photoshop Crop, Image Size and Resolution, Dodge and Burn Design + Software Skills 4.3: Photoshop Image Adjustments, Selection Tools, Hue/Saturation Major Points Summary Software Skills Summary Recommended Readings

5 Layouts

Capturing the Audience and Enhancing Communication Path Layouts Visual Hierarchy Design Analysis: Path Layout Introduction to Adobe InDesign Design + Software Skills 5.1: InDesign Place Image and Path Layout Design Project 4: Path Layout Advertisement Gestalt Theory Grid Layouts Design + Software Skills 5.2: InDesign Grid Layout Major Points Summary Software Skills Summary Recommended Readings

6 Logos

Simple but Complex Types of Logos Flexible Systems Design Analysis: Logotypes The Creative Process Design + Software Skills 6: Illustrator Convert Type to Outlines, Redraw Letters, and Place Symbols Design Project 5: Logo Design Major Points Summary Software Skills Summary Recommended Readings

7 Visual Themes

Putting it all Together Visual Hierarchy Editorial Themes Design Analysis: Album Cover Design Design + Software Skills 7: InDesign Advanced Images, Type, and Layout Design Project 6: Album Cover and Tour Poster Designs Major Points Summary Software Skills Summary Recommended Readings

8 Appendix Keyboard Shortcuts – Mac Keystrokes Keyboard Shortcuts – PC Keystrokes Glossary Credits Color Connotations Bibliography and Recommended Readings Index Acknowledgments