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Index
Cover
Half Title
Copyright Page
Contents
Acknowledgments
Author
Introduction
1. Breaking Down Design
Why We Communicate
First Lines, Then Shapes
Symbols, Logos and Signatures
Brand Evolution
Discussions
Activities
2. The Elements and Principles of Design
Elements of Design
Principles of Design
Visual Hierarchy
Discussions
Activity
3. Color in Design
The Color Wheel
The Color Pyramid
Color Schemes
Color Symbolism
Selecting a Project’s Color Palette
Discussions
Activities
4. Defining the Project
Kipling’s Questions
Stages of Development
Discussions
Activities
5. File Properties
Resolution
Color Models
Types of Images
File Formats
Discussions
Activities
6. Getting Started in Photoshop
Photoshop Overview
Creating an Image File
Saving an Image File
Photoshop Workspace Introduction
A Subset of Tools
Exercise 6.1: Create, Save and Add Content to an Image File
Need to Know Fundamentals
Image Size, Color Mode and Canvas Size
Discussion
Activity
7. Photoshop Continued
Understanding Layers in Photoshop
Exercise 7.1: Working with Layers
Need to Know Fundamentals
Using the Type Tool
Exercise 7.2: Working with Type
Need to Know Fundamentals
Discussions
Activity
8. Digital Photography in Design
Controlling Exposure
Seeing the Shot
Types of Camera Shots
Photographic Composition
Photo Tips
Stock Images
Copyright
Discussions
Activities
9. Photo Editing in Photoshop
A Subset of Image Editing Tools
Back Up before Editing
Exercise 9.1: Duplicate the Background Layer
Photo Editing Workflow
Compositional Edits
Exercise 9.2: Straighten the Horizon Line Using the Crop Tool
Exercise 9.3: Apply the Rule of Thirds Using the Crop Tool
Exercise 9.4: Change Orientation (Landscape/Portrait) Using the Crop Tool
Touch-Up Edits
Exercise 9.5: Remove Dust Spots Using the Spot Healing Brush Tool
Exercise 9.6: Remove a Large Area Using a Content-Aware Fill
Exercise 9.7: Replicate Part of a Photo Using the Clone Stamp Tool
Exercise 9.8: Remove Red Eye Using the Red Eye Tool
Color and Tonal Edits and Enhancements
Exercise 9.9: Use a Brightness/Contrast Adjustment Layer
Exercise 9.10: Use a Layer Mask to Limit the Effect of a Hue/Saturation Adjustment Layer
Exercise 9.11: Apply Adjustment Layers to Multiple Layers within the Same Image
Exercise 9.11 (Alternate): Apply Multiple Adjustment Layers to a Single Layer
Exercise 9.12: Apply an Artistic Filter to Alter the Appearance of a Photo
Special Processes
Exercise 9.13: Create and Apply a Watermark
Exercise 9.14: Create a Panorama Using Photomerge
Discussion
Activities
10. Typography in Design
Typography Terminology
The Anatomy of Type
Categories of Type
Adobe Fonts and Additional Sources
Legibility and Readability
Adobe’s Type Properties
Selecting Type for a Project
Looking Ahead
Discussion
Activity
11. Getting Started with Illustrator
Illustrator Overview
Creating an Illustrator File
Saving an Illustration File
Illustrator Workspace Introduction
A Subset of Tools
Exercise 11.1: Create, Save and Add Content to an Illustration File
Introduction to Vectors
Introducing the Pen Tool
Need to Know Fundamentals
Creating Complex Shapes
Discussion
Activities
12. Illustrator Continued
Understanding Layers in Illustrator
The Eraser Tool and Tools for Dividing Content
Exercise 12.1: Using the Eraser, Scissors and Knife Tools
Need to Know Fundamentals
Using the Type Tools
Exercise 12.2: Working with the Type Tools
Need to Know Fundamentals
Image Tracing a Photograph
Exercise 12.3: Creating a Poster
Discussion
Activity
13. Page Layout
The Grid System
Designing a Business Card
Exercise 13.1: Draft a Business Card
Designing a Brochure
Exercise 13.2: Draft a Tri-Fold Brochure
Designing a Magazine Page
Discussion
Activity
14. Getting Started with InDesign
InDesign Overview
Creating a New Document
Saving or Exporting a Document
InDesign Workspace Introduction
Creating a Multipage Document
Document Guides and Grids
A Subset of Tools
Text, Graphic and Shape Frames
Exercise 14.1: Create, Save and Add Content to a File
Need to Know Fundamentals
Discussion
Activity
15. InDesign Continued
Understanding Layers in InDesign
Working with Text
Threaded Text
Exercise 15.1: Using the Type Tool, Threading Text and Text Wrap
Need to Know Fundamentals
Master Pages
Exercise 15.2: Using Master Pages
Need to Know Fundamentals
Export and Publish
Packaging the File
Discussion
Activity
16. Bringing It All Together
Adobe’s Learn & Support Resources
Creating a Portfolio
Discussions
References
Index
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