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Index
Title Page Acknowledgements Introduction WEEK 1: GET GOING!
CHAPTER 1 - CONCEPT KICK START
Identify Yourself and Your Business What You’re Selling, and to Whom Strategy Is Focus And In the Meantime, Get Going
CHAPTER 2 - NEED TO KNOW
Establishing Your Business Location How Much Money Will It Take? Your Business Plan
CHAPTER 3 - ABOUT YOUR MARKET
Other Reasons for Market Research Market Analysis Industry Analysis Distribution Gathering Information More Formal Research Doing Your Own Research Making a List
CHAPTER 4 - MAKE IT LEGAL
About Your Business Name Above All, Get It In Writing Choosing a Business Structure
CHAPTER 5 - GETTING FINANCED
Set the Right Scale Bootstrapping vs. Getting Financed Friends and Family Debt Financing Government Grants Finding Outside Investors WEEK 1 CHECKLIST
WEEK 2: KEEP MOVING!
CHAPTER 6 - GETTING PAID
Establishing a Credit Policy Accepting Checks Accepting Credit Cards Accepting Debit Cards
CHAPTER 7 - COVER YOUR ASSETS
Basic Insurance Needs Beyond the Basics Choosing an Insurance Agent Insurance Costs Package Deal The Name’s Bond Staking Your Claim
CHAPTER 8 - BUILD YOUR TEAM
Defining Your Staffing Needs Recruiting Employees Pre-Screening Candidates Interviewing Applicants Off Limits Checking References After the Hire Alternatives to Full-Time Employees A Family Affair
CHAPTER 9 - MANAGE YOUR TEAM
Create a Culture Benefit Basics Legally Speaking Expensive Errors Health Insurance Cost Containment Retirement Plans Low-Cost Benefits Employee Policies Workplace Safety Discriminatory Treatment?
CHAPTER 10 - BRAND AID
What Is Branding, Exactly? Building a Branding Strategy Bringing It All Together
CHAPTER 11 - SPIN THE WEB
Get Started: Build Your Site A Marketing Tool Attracting Visitors to Your Site Paid Search Services Keeping Visitors at Your Site
CHAPTER 12 - SPREAD THE WORD
Getting Publicity Talking to the Media Meet the Press Image Power Special Events Networking You’re the Expert Social Media
WEEK 3: LAUNCH IT!
CHAPTER 13 - SELL IT!
Understanding Your Unique Selling Proposition Cold-Calling Following Up Making Sales Presentations Speaking Effectively
CHAPTER 14 - SUPERIOR CUSTOMER SERVICE
Building Customer Relationships Customer Service Interacting with Customers Going Above and Beyond
CHAPTER 15 - KEEPING TRACK
Bookkeeping Basics Choosing Your Software or Online Application Basic Accounting Principles Know Your Accounting Payroll Cost Accounting Under Control Financial Statements
BEYOND 3 WEEKS
CHAPTER 16 - MANAGING THE MONEY
Fundamentals The Three Main Financial Statements Profitability Understanding Costs Managing Cash Flow Waiting for Payment Inventory: What a Difference Two Months Make Ten Rules for Managing Cash Cash and Working Capital Planning, Forecasting, Budgeting Stocking Up How Do You Rate? Where Credit Is Due For the Record
CHAPTER 17 - PAYING TAXES
First Things First Ins and Outs of Payroll Taxes Declaration of Independents Selecting Your Tax Year Filing Your Tax Return Sales Taxes Tax-Deductible Business Expenses Tax Planning
ABOUT THE AUTHORS GLOSSARY INDEX Subscribe to Entrepreneur Magazine Copyright Page
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