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Index
COVER
PRAISE FOR Perennial Seller
ALSO BY RYAN HOLIDAY
TITLE PAGE
COPYRIGHT
CONTENTS
INTRODUCTION
Part I: THE CREATIVE PROCESS: From the Mindset to the Making to the Magic
Part II: POSITIONING: From Polishing to Perfecting to Packaging
Part III: MARKETING: From Courting to Coverage, Pushing to Promotion
Part IV: PLATFORM: From Fans to Friends and a Full-Fledged Career
CONCLUSION: What’s Luck Got to Do with It?
AFTERWORD
A GIFT FOR YOU
ACKNOWLEDGMENTS AND SOURCES
INDEX
ABOUT THE AUTHOR
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