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Index
About the Author
Additional praise for Flip the Script
Title Page
Copyright
Contents
Dedication
Introduction
CHAPTER 1 Why You Need Inception
CHAPTER 2 The New Dominance Hierarchy
CHAPTER 3 Creating Certainty
CHAPTER 4 Using Pre-Wired Ideas
CHAPTER 5 The Power of Plain Vanilla
CHAPTER 6 Leveraging Pessimism
CHAPTER 7 How to Be Compelling
CHAPTER 8 Flip the Script, Go Anywhere, Try Anything, and Put It All on the Line to Win an Impossible Deal
Conclusion
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