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Index
Cover
What to Say When Things Get Tough: Business Communication Strategies for Winning People Over When They’re Angry, Worried and Suspicious of Everything You Say
Copyright Page
Dedication
Contents
Preface
Acknowledgments
Introduction
Chapter 1: The Science Behind the Art
Chapter 2: Laying the Foundation
Chapter 3: The Lost Art of Storytelling
Chapter 4: Real vs. Perceived Risk, or Why We Drive
Chapter 5: The CODE for Trust and Credibility
Chapter 6: Nonverbal Messages and Their Impact on the Code
Chapter 7: The Credibility Gender Gap
Chapter 8: Mastering the Media
Chapter 9: Avoiding and Escaping Traps
Chapter 10: The CAN Response
Conclusion
Recommended Reading
Works Cited
Index
About the Author
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