Log In
Or create an account -> 
Imperial Library
  • Home
  • About
  • News
  • Upload
  • Forum
  • Help
  • Login/SignUp

Index
Title Page Dedication Foreword part 1 - INSIGHT INTO GUERRILLA MARKETING chapter 1 - What Marketing Really Is chapter 2 - What Marketing Is Not chapter 3 - The Birth of Guerrilla Marketing chapter 4 - The Spread of Guerrilla Marketing chapter 5 - The Simplicity of Guerrilla Marketing chapter 6 - The Monumental Secrets of Guerrilla Marketing
1. Commitment 2. Investment 3. Consistent 4. Congruent 5. Content 6. Assortment 7. Confident 8. Patient 9. Amazement 10. Convenient 11. Consent 12. Involvement 13. Subsequent 14. Dependent 15. Armament 16. Experiment 17. Measurement 18. Enlightenment 19. Augment 20. Implement
chapter 7 - The Guerrilla Marketing Strategy chapter 8 - Guerrilla Marketing to the Unconscious Mind
The Brain Uses Images to Help the Conscious Mind Understand The Unconscious Mind Is Much Smarter Than the Conscious Mind The Unconscious Mind Controls Your Internal Dialogue The Unconscious Mind Can Understand and Link Multiple Messages The Unconscious Mind Makes Decisions Before Consulting the Conscious
chapter 9 - The Guerrilla Marketing Weapons
Mini- and Maxi-Media E-Media The Info-Media The Human Media The Non-Media Company Attributes Company Attitudes
chapter 10 - Guerrilla Advertising
10 Things Guerrillas Know about Creativity Advertising Can Do 50 Different Things for You 10 Things Your Copy Should Always Be 10 Things Never To Do with Guerrilla Graphics 25 Reasons Why So Much Advertising Fails Regional Editions Foreground vs. Background 10 Things that Make a TV Ad Terrible 10 Things that Make a TV Commercial Superb The Dangers of Humor in Marketing Top 100 Advertising Campaigns Top 10 Slogans of the Century Honorable Mentions Top 10 Jingles of the 20th Century Top 10 Advertising Icons of the Century
chapter 11 - Guerrilla Marketing in the Social Media
The 10 Personality Traits of a Guerrilla Social Media Marketer Tips for Becoming a Guerrilla Geek
chapter 12 - Guerrilla Marketing with Memes chapter 13 - Achieving Guerrilla Marketing Excellence
50 Golden Rules Breaking Golden Rules
chapter 14 - Guerrilla Marketing Yourself
Guerrillas Send No Unintentional Messages How People Judge You What to Do Now The Guerrilla Marketing Attack How to Research Your Competitors
chapter 15 - The Guerrilla Entrepreneur
What Is a Guerrilla Entrepreneur? But Wait . . . There’s More! Business Is Now Harder and Easier Than Ever The Pitfalls of Being an Entrepreneur Being a Guerrilla Entrepreneur Gives You an Edge
part 2 - GUERRILLA WISDOM FROM GUERRILLA CO-AUTHORS chapter 16 - FROM The Guerrilla Marketing Handbook
Naming Your Business Examples of Good Names Product or Company Names to Avoid Rules for Choosing a Business Name
chapter 17 - FROM Guerrilla Retailing
20 Important Trends in Retailing
chapter 18 - FROM Guerrilla Deal-Making
20 Dos of Concession-Making 20 Don’ts of Concession-Making Story About Sam Walton
chapter 19 - FROM Guerrilla Publicity
Media Training for the Digital Age The Process Messages Remember
chapter 20 - FROM Guerrilla Writing Tips
Universal Ideas Conclusion
chapter 21 - FROM Guerrilla Copywriting Tips
The Benefit of Benefits Lists The Power of Powerful Headlines Selling by Storytelling Words to See, Words to Hear
chapter 22 - FROM Guerrilla Marketing for Job Hunters 2.0
Why You Need to Become a Guerrilla Job-Hunter The New Global Theater Why You Need to Be a Guerrilla
chapter 23 - FROM Guerrilla Research
What Does Listening to Customers Really Mean? Ask Yourself These Questions the Next Time You’re Likely to Go It Alone Do Customers Really Tell You the Truth? Will I Really Learn Anything I Don’t Already Know? Does Research Work for All Types of Businesses?
chapter 24 - FROM Guerrilla Marketing on the Internet
Five Basic Rules of Internet Marketing Mistake #1: Not Starting with a Plan Mistake #2: Falling in Love for the Wrong Reasons Mistake #3: Not Understanding the Power of Design Mistake #4: Not Understanding Direct Response Marketing Mistake #5: Not Understanding the Power of Your Email List Mistake #6: Not Having a Traffic-Generation Strategy Mistake #7: Not Using Web 2.0 Social Media and Technology Mistake #8: Not Using Online and Offline Marketing Combinations Mistake #9: Failing to Track Marketing Campaigns Mistake #10: Thinking You Can Do It All Yourself Mistake #11: Failing to Create a System Mistake #12: Not Understanding How Technology Can Help
chapter 25 - FRO M Guerrilla Social Media Marketing
Discovery Consumption Interaction Connection Consent Guerrilla Social Media Marketing Weapons
chapter 26 - FROM Guerrilla Marketing Goes Green
Green May Save You Some Green How to Get Attention for Going Green
chapter 27 - FROM Guerrilla Marketing for Nonprofits
Turn Your Mission Statement into a Marketing Weapon Seven Golden Rules for Fundraising Success
chapter 28 - FROM Guerrilla Marketing Meets Karate Master
1. The Best Buyer Concept 2. Educational-Based Marketing 3. Superstar Strategy 4. Zero to $100 Million Learning Curve
chapter 29 - FROM Guerrilla Marketing in 30 Days
The Foundation of Positioning Positioning Your Product in Your Prospect’s Mind Stating Your Position Capitalize on Your Strengths and the Competition’s Weaknesses Position Benefits as Value-Oriented
chapter 30 - FROM Guerrilla Profits
Getting the Most Out of Your Business Activities Profit Leverage Point #1: Know What’s Really True About Your Business Profit Leverage Point #2: See Profit Opportunities That Others Don’t Profit Leverage Point #3: Dramatically Boost Your Marketing Results Profit Leverage Point #4: Create Exciting Promotions and Campaigns Profit Leverage Point #5: Capture More from Your Current Business Profit Leverage Point #6: Connect with Others Who Can Help You Profit Leverage Point #7: Harness Your Secret Ingredient for Success
chapter 31 - FROM Guerrilla Marketing to Women
Women Wield Market Power What Do Women Really Want? Reaching Women Through Social Connections
chapter 32 - FROM Guerrilla Rainmaking
Guerrilla Marketing Automation—The Next Revolution Leads and List Building
chapter 33 - FROM Guerrilla Wealth
The Wealth Conversation Your Financial Baseline Your Financial Filing Cabinet Create a System
chapter 34 - FROM Guerrilla Marketing for Financial Planners
What Is the Five Touch Guerrilla Marketing System? How Do People Get to Know You and/or Your Business? Give People the Opportunity to Connect with Your Business! Do You Have a Prospect Follow-Up System?
chapter 35 - FROM Guerrilla Saving
Frugality Is an Attitude Shopping 101 Break Out of Your Comfort Zone Learn New Skills Get Organized Manage Time, Manage Money
chapter 36 - FROM Guerrilla Breakthrough Strategies
Introduction to Joint Ventures Joint Venture Partnerships for Marketing What Makes a Joint Venture? Strategies Tactics
chapter 37 - FROM Guerrilla Multilevel Marketing
Why Guerrilla Multilevel Marketing? Leaving Money on the Table Growing Your Warm List Think Leverage Think Fun Tactics for Meetings
chapter 38 - FROM Guerrilla Networking
The Bottom Line
chapter 39 - FROM Guerrilla Public Speaking
1. Start with a Bang 2. Tell a Story and Sell a Process 3. Cater to Your Visual, Auditory, and Kinesthetic Learners 4. Never End with the Question-and-Answer Period 5. Do Not Give “Data Dumps” 6. Speak Conversationally with Your Audience One Final Thought
chapter 40 - FROM Guerrilla Marketing for Writers
How to Write a Book Proposal The Parts of a Proposal
chapter 41 - FROM Guerrilla Business Secrets
Quick Tips from Guerrilla Business Secrets
chapter 42 - FROM Guerrilla Marketing and the Human Ego
Tools to Escape Ego Influence
chapter 43 - FROM Guerrilla Canvassing
Opportunity Knocks for Door-to-Door WWW to the Rescue! Guerrillas Don’t Go With the Flow Getting Out of the Car Any Excuse Will Do Canvass Managers It’s a Numbers Game
chapter 44 - FROM Guerrilla Selling
How to NaB & CaPTuRe New Customers Five Steps in Finding Prospects The Iceberg Principle The 38 Magic Selling Questions Eight Types of Closes Criteria Words Needs vs. Wants The Most Powerful Reward You Can Give a Customer: Attention! How to Get Customers to Pay More
chapter 45 - FROM Guerrilla Negotiating
How to Avoid Price-Buyer Dirty Tricks Combating Price Shopping What’s Their Budget?
chapter 46 - FROM Guerrilla Marketing for Franchisees
Develop the Proper “Success” Mindset The Accountability Factor Taking Action Database Marketing Community Center
chapter 47 - FROM Guerrilla Marketing on the Front Lines
Guerrillas Are All About Action Action Step 1: Create Your Master To-Do List Action Step 2: Block Out Your Daily Prime-Time Hours Action Step 3: During Prime Time, Put Pressure on Yourself—Use a Timer Action Step 4: Be Prepared—Capture Your Big Ideas Digitally Action Step 5: Offer One Free Consultation Per Week or Per Day Action Step 6: Find a Mutual Coaching Buddy Action Step 7: Set Your Revenue Quota Every 90 Days
About the Authors and Co-Authors Index Get Entrepreneur Magazine to help grow your business More from Entrepreneur Subscribe to Entrepreneur Magazine Copyright Page
  • ← Prev
  • Back
  • Next →
  • ← Prev
  • Back
  • Next →

Chief Librarian: Las Zenow <zenow@riseup.net>
Fork the source code from gitlab.

This is a mirror of the Tor onion service:
http://kx5thpx2olielkihfyo4jgjqfb7zx7wxr3sd4xzt26ochei4m6f7tayd.onion