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Index
Cover Page
From Idea to Success
Copyright Page
Contents
Introduction: The Entrepreneur Will Save Us?
Part One The Framework
Chapter 1 Who Is the Entrepreneur?
Chapter 2 The Right Words to Say
Chapter 3 What’s the Idea?
Chapter 4 Thinking about the Market
Chapter 5 Intellectual Property and Licensing
Chapter 6 Risk
Part Two Building Your Idea
Chapter 7 Building a Business Plan
Chapter 8 The Founding Team
Chapter 9 Building Boards
Chapter 10 Employees and Other People Resources
Chapter 11 The Competition
Chapter 12 Financing
Chapter 13 The Law
Chapter 14 Nonprofits and Social Entrepreneurship
Part Three Managing the Company
Chapter 15 Everything Is Negotiable
Chapter 16 On Sales and Selling
Chapter 17 Communication
Chapter 18 Leaders Decide
Chapter 19 Accounting and Money Management
Chapter 20 Correcting Your Course
Chapter 21 Growing
Chapter 22 Liquidity Events
Conclusion
Afterword
Bibliography
Index
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