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Index
Cover
Title
Copyright
Contents
LIST OF FIGURES
LIST OF TABLES
PREFACE
ACKNOWLEDGEMENTS
ABOUT THE AUTHORS
PART I NEW VENTURE OPPORTUNITIES
CHAPTER 1 NEW VENTURES: THE QUIET GIANT
CHAPTER 2 IDEATION: THE CONCEPT
CHAPTER 3 VENTURE OPTIONS: THE PATHWAYS
PART II NEW VENTURE DEVELOPMENT
CHAPTER 4 MARKETING: THE CUSTOMER
CHAPTER 5 LEGAL CONSIDERATIONS: THE PARAMETERS
CHAPTER 6 STRATEGIC PRICING: THE HOOK
PART III NEW VENTURE FINANCES
CHAPTER 7 START-UP CAPITAL: THE INJECTION
CHAPTER 8 FINANCIAL STATEMENTS: THE SCORECARD
CHAPTER 9 FINANCIAL ANALYSIS: THE GAUGES
PART IV NEW VENTURE GROWTH
CHAPTER 10 HUMAN RESOURCES: THE PEOPLE
CHAPTER 11 THE BUSINESS PLAN: THE COMPASS
CHAPTER 12 SCALING VENTURES: THE FUTURE
APPENDIX
INDEX
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