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Imperial Library
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Index
Copyright Notice
Bonus Offer
Dedication
Introduction
Why I Wrote This Book
Background
A Brief History Of Podcasting
A Brief History Of Podcast Advertising
The State Of Podcasting
The State Of Podcast Advertising
Brand Ambitions
Direct Response Advertising
Why Podcast Advertising Works
Engagement
The Voice Inside Your Head
Excitement is Contagious
Early Adopters Are An Opportunity
How Podcast Advertising Works
Audience Metrics
CPMs
All CPMs Are Not Created Equal
Podcast Advertising Placement Positions
Podcast Advertising Styles
Will Podcast Advertising Work For You?
What Are You Advertising?
The Reasons Why Some Podcast Advertising Campaigns Fail
The Audience Must Always Win
Your First Podcast Advertising Campaign
Agencies, Brokers, And Doing It Yourself
Selecting Podcasts
Follow A Leader
Repeat Business Speaks Volumes
Minimizing Risk With New Campaigns
Campaign Scheduling And Repetition
Offer Codes And Urls
What’s The Offer?
Creating Podcast Ads That Work
A Look To The Future
In Conclusion
About The Author
Free PDF Version & Executive Summary
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