Accelerating out of the Great Recession by Rhodes, David -- Read -- Imperial Library of Trantor

Index

Cover Page Accelerating Out of the Great Recession Copyright Page Dedication Contents Acknowledgments Introduction

Part One What Happened and What Happens Next

Chapter 1 The Damaged Economy

How it Happened How Global Markets Absorbed So Much Risky Borrowing The Banking Sector Will Take Years to Recover The Overstretched Consumer Rebalancing of Global Trade Flows Depression Avoided, Recovery Limp Executives Expect a Long Period of Slow Growth

Chapter 2 The New Realities

The Return of the Interventionist Government The Emergence of the New Consumer A Turn In The Profit Cycle The Shake-Up of Industries The Battle Between Deflation And Inflation The Vicious Circle to Slower Growth

Part Two What To Do

Chapter 3 Even in the Worst of Times

General Motors: A Quick, Decisive, and Comprehensive Response Chrysler: Making the Big Three Ford: Hurt By High Costs and Inflexibility The Rest of the Market: Also-Rans

Chapter 4 Defense First

Protect Financial Fundamentals Protect Business Fundamentals Protect Revenue After Defense, Think Offense

Chapter 5 Go On The Offensive

Focus on Innovation Capitalize on Changes in the External Environment Unleash Advertising and Marketing Power Take The Fight to Your Competitors Invest in the Future Through Opportunistic M&A And Strategic Divestments Employ Game-Changing Strategies Of the Creative Forces Of Destruction And Leadership

Chapter 6 A New Managerial Mind-Set

New Realities, New Managerial Mind-Set Leadership During a Crisis Rethinking What Globalization May Mean Honing Political Skills Revisiting The Social Contract Challenging The Shareholder-Value Mantra Redesigning Compensation Systems Redefining Corporate Governance A Different Perspective On Ethics Mobilizing For Growth

Appendix A About Our Methodology And Sources Appendix B About Our Surveys Notes Bibliography Index About the Authors