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Index
cover
title page
hello
chapter one: what’s the big idea?
chapter two: start small, but do start
chapter three: keep on keepin’ on
chapter four: coping with growth
chapter five: know what you care about
chapter six: it’s all about the people
chapter seven: now that’s what we call marketing
chapter eight: take care of the details
chapter nine: make money, and …
chapter ten: listen up, open up
an innocent timeline
thank you
credits
copyright
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