The Leverage Equation by Tresidder, Todd -- Read -- Imperial Library of Trantor

Index

Overview

Introduction

The Deceptive Half-Truths that Hold You Back The 4 Pieces of Conventional Wisdom I Don’t Endorse in This Book You’re Already a Master of Leverage Applying Leverage in Your Life

How To Break Through the Constraints that Limit Your Success

The Real Reason You’re Not as Rich as You Should Be… You Don’t Need To Be Smart, or Creative, or Have a Big Network To Do This 4 Things You Think You Know That Just Ain’t So! Walking the Talk In Summary

Principles: The 9 Principles of Leverage

The Top 9 Principles for Mastering Leverage in Record Time

Principle 1: Mathematical Expectancy

It’s All About Expectancy How Expectancy and Probability Interact in the Real World How To Convert Uncertainty into Opportunity! Manage Your Payoff To Master Your Wealth Growth

The Trap of Needing to Win In Summary Exercise: Expectancy Analysis

The Principles To Leverage Limited Resources

Principle 2: Trading Time for Money Limits Wealth Growth Principle 3: The Opportunity Cost Problem Principle 4: Time Freedom In Summary Exercise: Time Tracking 1

Grow Wealthy by Providing Value and Solving Problems

Principle 5: Grow Wealthy by Providing Value and Solving Problems In Summary Exercise: Identify Potential Leverage Points

Make Yourself Unnecessary

Principle 6: Make Yourself Unnecessary In Summary Exercise: Time Tracking 2

Upfront Costs, Benefits Lag

Principle 7: Upfront Costs, Benefits Lag In Summary Exercise: Delay Gratification

Expand the Gap

Principle 8: Expand the Gap In Summary Exercise: Time Tracking 3

The Ultimate Leverage

Principle 9: Financial Independence In Summary

Strategies: The 6 Types of Leverage

The 6 Types of Leverage

Boost Your Leverage with Overlapping Strategies! In Summary Exercise: 10X Your Results

1 – Financial Leverage

Financial Leverage versus Investing Return Must Exceed Borrowing Cost The 3 Must-Follow Rules for Financial Leverage It Takes Money To Make Money Financial Leverage Without Money How Operating Leverage Multiplies Your Profits (and Losses!) The Simple Way To Become a Millionaire Using Financial Leverage 10 More Ways To Grow Your Wealth with Financial Leverage The Zen of Financial Leverage: Risk Management Don’t Mix Financial Leverage with Volatility In Summary Exercise: Financial Leverage in Real Estate

2 – Time Leverage

What’s Your Time Worth? 4 Reasons Delegation Is Your New Best Friend Why Frugality Is a Low-leverage Strategy How Productive Is Your Productive Time? How Employees Amplify Your Productive Time Systems Automation: The Ultimate Time Leverage Strategy 6 Practical Time Leverage Strategies How To Prioritize Your Time for Maximum Leverage In Summary Exercise: Calculate the Value of Your Time.

3 – Technology & Systems Leverage

The 3 Stages of Systems Leverage that Every Business MUST Go Through Process Mapping Today To Free Your Time Tomorrow Process Mapping Tools To Make Your Life Easier Making Money Should Be Boring Making Technology Work for You How Technology Revolutionizes Business Systems Checks and Balances To Reduce Risk Increase Scalability for Maximum Profits In Summary Exercise: Make Yourself Unnecessary

4 – Communications and Marketing Leverage

Why Communications Leverage Matters Increase Your Profits with Marketing Leverage Goal #1: Increase the Lifetime Value of Your Existing Customers

Cross-sell, Upsell, and Back-end Sell Create Continuity Sales Programs

Goal #2: Find New Customers

Technology for Nurturing Your Sales Funnel

How Marketing and Networking Work Hand-in-Hand In Summary Exercise: Increase Your Customer Lifetime Value

5 – Network and Relationship Leverage

Networks Exchange Value, Not Money Your Most Valuable Asset But I Don’t Want To “Use” My Friends 4 Steps To Build a Network That Multiplies Your Wealth

Step 1: Decide Who You Want in Your Network Step 2: Connect with Those People Step 3: Build the Relationship Step 4: How To Ask For Help

Network and Relationship Leverage in Practice Leveraging Your Customer Network In Summary Exercise: Build Your Network

6 – Knowledge and Experience Leverage

The 2 Types of Knowledge Capital Knowledge versus Information Hire the Expert Become the Expert Don’t Forget the Knowledge Inside Your Organization In Summary Exercise 1: Learn Something New Every Day Exercise 2: What is Your Competitive Advantage?

Implementation

Putting It All into Practice To Achieve Financial Freedom

Efficiency First, Leverage Second A Complete Timeline for Applying Leverage in Any Business Using Leverage To Leverage Leverage Start Somewhere

Quick Reference

Overview

Principles: The 9 Principles of Leverage Strategies: The 6 Types of Leverage

Financial Leverage – Utilize other people’s money so you’re not limited to your own net worth Time Leverage – Employ other people’s time so you’re not limited to 24 hours in a day Technology and Systems Leverage – Set up a scalable model once so the systems can do the work thousands of times Communications and Marketing Leverage – Access other people’s audiences through magazines, newsletters, and databases so you can communicate with millions for the same effort as one Network and Relationship Leverage – Employ other people’s connections and resources so you’re not limited to your own Knowledge and Experience Leverage – Utilize other people’s expertise, or leverage your own expertise

Implementation

Bonus Content Acknowledgements About the Author Additional Books by Todd Tresidder Additional Courses by Todd Tresidder

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