Business Innovation Insights (Collection) (2nd Edition) (FT Press Delivers Collections) by Williams, Luke M. -- Read -- Imperial Library of Trantor

Index

About This eBook Title Page Copyright Page Contents Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business

Copyright Page Dedication Page Praise for Predictable Magic Acknowledgments About the Authors Preface Introduction Part I Creation of a Design Strategy

1 Set the Stage for Success

Designing the Intangible New Rules of Competition A New Perspective on Design Overcoming the Hurdles Psycho-Aesthetics: An Integrated Approach to Innovation and Design The Importance of Emotion—and Action

2 Enable Your Stakeholders

New Stakeholders, New Process Why It Doesn’t Happen Naturally Essential Ingredients for Alignment Process in Action—Amana A New Focus on Consumer Testing Building Confidence, Building Success Moving Forward Creating Meaning

3 Map the Future

Designing for Tomorrow’s Markets Today Experience Mapping Guides the Way Mapping Emotions Engaging Interactivity Mapping Out the Possibilities Strategy Based on Understanding Experience Mapping and the Power of Design

4 Personify Your Consumer

Redesigning an Icon Personas—The Mask of the Consumer Personas Fuel Intelligent, User-Centric Design What Goes into a Persona What You Get Out of Personas Using Personas to Guide Design Mapping Personas Getting a Handle on the Right Design A Fresh Perspective

5 Own the Opportunity

On a Wing and a Startup Prayer A Market Winning Strategy Opportunity Is Where You Find It Unearthing the Opportunity Choosing the Right Opportunities The True Power Part I Conclusion Amana Flip Cam JBL Professional Vestalife

Part II Implementation and Consumer Experience

6 Work the Design Process

From a Guitar Stand to a Guitar Set Up a War Room Get Started—Fast The Role of Experts/Lead Users Back to the Consumer The Importance of Execution Channeling Our Learning Designing a New Way to Market Finding a Balance

7 Engage Emotionally

The Importance of Belonging The Hero’s Journey Why We Still Need Heroes The Creation of Heroes What It Takes to Make a Hero Winning Through Creating Heroes

8 Reward Your Consumer

Putting It All Together Greening the Landscape Enable Your Stakeholders Map the Future Personify Your Consumer Own the Opportunity Work the Design Process Engage Emotionally Reward the Consumer

Part II Conclusion

Afterword Endnotes Bibliography Index

Do You Matter?: How Great Design Will Make People Love Your Company

Design or Die

2. Do You Matter?

Why?

3. How To Matter 4. Being Design Driven

Positive Examples of Design-Driven Companies Some Not So Positive Examples Implementation How Do You Know How Your Customers Feel? Cost Factors The Human Factor

5. Your Brand Is Not Your Logo

The Living Nature of a Brand Your Brand Communicates Your Brand Is About Value How To Really Be Cool, Not Just Act Cool Your Brand Should Be As Alive As a Person Once There, a Brand’s Success Is Yours to Lose How Do You Know How You’re Doing in Respect to Customer Experience?

6. Products As Portals

Starting with Experience, Hopefully Ending with It Being the Customer How Do You Do This? Portals to Experience This All Sounds Good, But One More Time, How Do I Go About Doing It? You Can Do It, We Can’t Help What the W? A Hotel As Suite As They Come!

7. Your Products and Services Are Talking to People

What Is Design Language? Speaking in Tongues Getting to Your Own Design Language and Strategy

8. Building a Design-Driven Culture

Focus Long-Term Authentic Vigilant Original Repeatable

9. Go Forth and Matter

1. Design matters 2. Design is a process, not an event 3. If it was easy, everybody would do it

Endnotes Index

Disrupt: Think the Unthinkable to Spark Transformation in Your Business

Copyright Page Praise for Disrupt Acknowledgments INTRODUCTION: Disruptive Thinking: The Revolution Is in Full Swing Chapter 1: Crafting a Disruptive Hypothesis: Be Wrong at the Start to Be right at the end Chapter 2: Discovering a Disruptive Opportunity: Explore the Least Obvious Chapter 3: Generating a Disruptive Idea: Unexpected Ideas have Fewer Competitors Chapter 4: Shaping a Disruptive Solution: Novelty for Novelty’s Sake Is a Resource Killer

What Do People Really Think? (As Opposed to What They Tell You They’re Thinking) Prototypes make thinking tangible. They give shape to your ideas. Literally.

Chapter 5: Making a Disruptive Pitch: Under prepare the Obvious, Over prepare the Unusual EPILOGUE: An Instinct for Change: look Where No one Else is looking Quick Reference Guide: Process Summary Endnotes About the Author Index

Creating Breakthrough Products: Revealing the Secrets that Drive Global Innovation

Copyright Page Dedication Page Praise for Creating Breakthrough Products, Second Edition Foreword Acknowledgments About the Authors Preface

What to Expect from This Book User’s Guide How to Use the Case Studies

Glossary of Acronyms and Terms Part One: The Argument

Chapter One. What Drives New Product Development

Redefining the Bottom Line Identifying Product Opportunities: The SET Factors POG and SET Factor Case Studies Summary Points Notes

Chapter Two. Moving to the Upper Right

Integrating Style and Technology Style Versus Technology: A Brief History of the Evolution of Style and Technology in the Nineteenth and Twentieth Centuries Positioning Map: Style Versus Technology Knockoffs and Rip-offs The Upper Right and Intellectual Property Revolutionary Versus Evolutionary Product Development Summary Points References

Chapter Three. The Upper Right: The Value Quadrant

The Sheer Cliff of Value: The Third Dimension Value Opportunities Value Opportunity Charts and Analysis The Time and Place for Value Opportunities VOs and Product Goals The Upper Right for Industrial Products The Upper Right of Commodity Products: Trading off Value among the Aluminum Can, the Plastic Bottle, and the Glass Bottle Summary Points References

Chapter Four. The Core of a Successful Brand Strategy: Breakthrough Products and Services

Brand Strategy and Product Strategy Corporate Commitment to Product and Brand Corporate Values and Customer Values Managing Product Brand Brand and the Value Opportunities Summary Points References

Part Two: The Process

Chapter Five. A Comprehensive Approach to User-Centered, Integrated New Product Development

Clarifying the Fuzzy Front End of New Product Development User-Centered iNPD Process Resource Allocation Summary Points References

Chapter Six. Integrating Disciplines and Managing Diverse Teams

User-Centered iNPD Facilitates Customer Value Understanding Perceptual Gaps Team Functionality Part Differentiation Matrix Issues in Team Management: Team Empowerment iNPD Team Integration Effectiveness Summary Points References

Chapter Seven. Understanding the User’s Needs, Wants, and Desires

Overview: Usability and Desirability An Integrated Approach to a User-Driven Process Scenario Development (Part I) New Product Ethnography Lifestyle Reference and Trend Analysis Ergonomics: Interaction, Task Analysis, and Anthropometrics Scenarios and Stories Broadening the Focus Product Definition Summary Points References Research Acknowledgments

Part Three: Further Evidence

Chapter Eight. Service Innovation: Breakthrough Innovation on the Product–Service Ecosystem Continuum

The Era of Interconnected Ecosystems: Product, Interface, and Service Umpqua: Designing a Bank Like a Product UPS Moves Beyond the Package Delivery Industry The Disney Renaissance: The Ultimate Entertainment Service Interaction Design Summary Points References

Chapter Nine. Case Studies: The Power of the Upper Right

Reinventing the Classroom with Upper Right Seating Systems: The IDEO and Steelcase Node Ball Parks Play in the Upper Right: The Dallas Stadium and PNC Park Innovation in Machining: Kennametal Beyond Blast Titanium Manufacturing Electric Vehicle Innovation: Bringing Upper Right Transportation to the Twenty-First Century Upper Right Open Innovation Partnerships between Companies and Universities Summary Points Endnotes

Chapter Ten. Case Studies: The Global Power of the Upper Right

The BRIC Countries DesignSingapore Council: The Third Component from the Little Country That Can Summary Points References

Chapter Eleven. Where Are They Now?

Changing SET Factors Summary Points

Epilogue

Future Innovators Have Faith in the Leap References

Index FT Press

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