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https://webcontentstudio.com
LEGAL STUFF
What people are saying about previous versions of this book
How to Use This Book
A Note About UK v US English
Typos in this Book?
Introduction. 1
A History of Google Updates. 12
Changes in 2003. 12
Changes in 2004. 13
Changes in 2005. 13
Changes in 2008 - 2009. 13
Changes in 2010. 14
Changes in 2011. 15
Changes in 2012. 16
Changes in 2013. 18
Changes in 2014. 18
Changes in 2015. 19
Changes in 2016. 19
Changes in 2017. 19
Changes in 2018. 20
Where Does This Leave You? 20
How We Used to Write Content. 22
The Webmaster Guidelines. 26
A Breakdown of the Google Webmaster Guidelines 26
Design and Content Guidelines 27
Quality Guidelines 27
Things Not to Do. 28
Finding Content Ideas. 32
1. Check Out Competitor Sites 32
2. Use “footprints” to Find Popular Content 32
3. Forums 35
4. Q & A Sites 37
5. Follow RSS feeds 38
6. Keyword Research - Using Google Keyword Planner 44
Set Up a Keyword Planner Account Without an AdWords Campaign. 44
The Keyword Planner is Only the Beginning. 53
Finding Content Ideas 57
Another Keyword Planner Example – Weight Loss 60
7. Paid Services 65
Types of Web Content. 68
Link Bait? 68
1. Articles 69
2. PDF. 70
3. Images Including Mind Maps, Infographics, Diagrams, etc. 71
4. Video. 71
5. FAQs 72
6. Photos 72
7. Sounds Files 73
8. How Stuff Works 74
9. Top 10 lists 74
10. Resources 76
11. “Recipes”. 77
Writing Styles. 78
Niche Vocabulary. 81
A Quick Look at Google Search. 84
How Can We Use This Information? 85
Finding Theme Words & Phrases 86
Free Option – Google SERPs 86
Paid Option 1 – Keyword LSI Spider 89
Paid Option 2 - Web Content Studio. 90
Benefits of WCS. 91
Proof That Top Pages Use “Niche Vocabulary”. 93
A Side Note. 97
Let’s Write! 98
Thoughts on the Actual Content 98
Checkpoint #1 - How Will Your Content Be Better? 98
Checkpoint #2 – Title. 98
A Few Ideas to Help With Titles & Headlines 100
Checkpoint #3 – Filename. 100
Checkpoint #4 – Meta Tags? 101
Checkpoint #5 - Opening Headline. 102
Checkpoint #6 – Theme the Content 103
Working With Theme Phrases 108
Checking Your Theme. 109
Checkpoint #7 – Above the Fold. 110
Checkpoint #8 – Help the Skimmers 114
Checkpoint #9 – Grammar & Spelling. 114
Checkpoint #10 – Check the Quality. 115
Additional Considerations 116
Link to Authority Sites? 116
Further Reading. 116
A Photo of the Author & Bio Box? 117
Links to Related Content on Your Site. 117
Allow Comments 117
Allow Social Sharing & Following. 118
Social Sharing Buttons. 119
Adding Social Share Buttons to a Non-Wordpress Website. 119
Adding Social Share Buttons to a Wordpress Website. 119
Adding “Fat” to Your Site. 122
An Autoresponder and/or Newsletter 122
A Forum. 124
Infographics 124
RSS Feeds 125
Quizzes, Polls, and Surveys 126
Software, Scripts, Calculators, etc. 127
Quotations & Trivia. 128
Video. 129
Yoast SEO Wordpress Plugin. 130
Where to Go From Here? 133
My Other Webmaster Books 133
My Video Courses 133
Google Webmaster Guidelines 133
Google Analytics 133
Did You Enjoy This Book? 134
PageRank
https://answerthepublic.com/
Answer the Public
https://somedomain.com
https://www.proxy2.de/scripts.php
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